Greenwich, CT (PRWEB) March 04, 2013
Civicom announces “Getting to the Insights You Need with Text Analytics,” a free webinar on March 12, 2013 at 1PM Eastern Time. Marketing researchers burdened with sifting through both qualitative and quantitative information can observe firsthand how the company’s new analytics and sentiment analysis tools can considerably shorten the time it takes for data to be ready for serious analysis.
Text Analytics is one of Civicom’s most recent solutions for marketing researchers. The Civicom tool can make just about any research professional’s job easier. After collecting data for both closed and open-ended questions, the challenge for researchers is to go through these replies in order to categorize and analyze useful information. It can be a daunting but necessary task as output from this process forms the foundational platform of a researcher’s final report. A significant amount of time is currently devoted to the coding of data before actual conclusions can be drawn and the corresponding final report can be written. Civicom Text Analytics tools speed the path to data analysis, moving the entire process along faster.
Civicom Text Analytics includes innovative tools that can be used to sift through large amounts of raw data and extract vital information rapidly. The techniques and algorithms that Civicom applies include the capability to fly through pages of text and extract the most contextually relevant concepts and themes and as well as a relative frequency of specific statements and key words. The extractions deliver a kaleidoscope of sentiment that is ripe for immediate analysis and conclusion.
According to Rebecca West, Global VP of Marketing Research Services for Civicom, "Whether it’s qualitative or quantitative, market researchers must deal with vast and unrelenting volumes of respondent input collected during a study. Our text analytics tools are a great way to shorten the time it takes to understand what the respondent data actually says, thus significantly consolidating the time frame from data collection to data readiness for the researcher to draw insights. Data can be consolidated and ready for review in moments instead of days."
What to Expect At “Getting to the Insights You Need …”
The Civicom Text Analytics Webinar will provide a clear and concise roadmap for extracting useful concepts from large mountains of raw information. During the webinar, participants will see how they can use Civicom Text Analytics to reduce the research project timeframe and how they can instead use their valuable time to uncover more key insights. There will also be a case study presentation featuring a project with over 7,500 unique responses. Civicom Text Analytics will use this case study to demonstrate how to meet the requirements of data sorting, in order for the researcher to proceed with analysis and report generation within a tight deadline.
By signing up for the free webinar, participants will be able to see how Civicom’s Text Analytics can help streamline their marketing research activities, saving them time and resources. Attendees of the webinar can also join the electronic raffle to win a 16GB iPod nano. The winner will be contacted directly by a Civicom Client Specialist. Just go to http://goo.gl/fKIsr to view the webinar invite or click http://goo.gl/i291e to register for the event.