Alexandria, VA (PRWEB) March 04, 2013
Community Health Charities is pleased to announce the launch of its new brand strategy and program for the workplace, Engagement 365SM. This announcement ushers in a new chapter for Community Health Charities after more than 55 years of representing the nation’s most trusted health charities in employee giving campaigns in workplaces across America.
“The way in which companies work with charitable organizations has changed dramatically over the past decade. While working with our member charities to develop the new Engagement 365SM program, we have identified synergies that can enhance the efforts of our partners in real bottom line areas, such as Health and Wellness, Corporate Social Responsibility, Corporate Philanthropy, Community Involvement, and Employee Engagement,” said Thomas G. Bognanno, President & CEO, Community Health Charities of America.
Preston Kelly, an advertising agency based in Minneapolis, MN, worked with Community Health Charities to redefine the brand and messaging strategy. A new logo and tag line encourage engagement: Give. Connect. Help. "The new Community Health Charities brand is now adapted to a changing culture. Employees and employers expect conversations and opportunities to interact in a variety of ways-- like volunteering and wellness initiatives. The new look and feel reflects connectedness," said Peter Tressel, Creative Director at Preston Kelly.
A new website will launch in the second quarter of 2013.
Modularized in its approach, the new Engagement 365SM program offers numerous solutions that make giving and connecting to the extensive resources and support programs of the nation’s most trusted health charities simple and effective for any workplace. The modules included in the Engagement 365SM program are Health Matters at Work®, Volunteer Matters 365® and Giving Matters 365SM.
“While our primary goal is to raise more money for the health charities we represent, it is also our ambition to demonstrate to employers how we can work together with them to amplify their efforts in creating a healthy workplace culture,” said Linda Ireland, Chair of the Board, Community Health Charities of America.
About Community Health Charities
Community Health Charities of America works in partnership with more than 60 of the nation's most trusted health charities. Together with its member charities and corporate partners, Community Health Charities works improve the lives of people affected by a disability or chronic disease by uniting caring donors in the workplace with their favorite health charities. Over the past five years, Community Health Charities and its network of affiliates across the country have raised more than $330 million for the missions of its member charities. A full list of the Community Health Charities membership can be found at http://www.healthcharities.org. For more information, please call 800.654.0845.
About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 100 Most Effective Advertising Agencies by Effie Worldwide. Preston Kelly was also selected as Advertising Age’s Midwest Small Agency of the Year and Radio Mercury Awards’ Integrated Campaign of the Year in 2010. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit prestonkelly.com, become a fan on Facebook or join the conversation on Twitter @prestonkelly. You can also read their musings on the latest trends in advertising at Iconic Ideas Tumblr.