Bozeman, MT (PRWEB) March 04, 2013
Almost two years ago Rusty Squire authored the book "How To Successfully Use A Heart Rate Monitor" for the Heart Rate Watch Company as a free book to be given away to customers.
"The results have simply been outstanding", says Squire. He adds, "We had a doctor in Washington lose over 40 pounds after he purchased a Polar FT60 and we get calls and e-mails almost every few days from somebody that has a positive story about how the book impacted their life, helped them lose weight or helped them get in better shape".
COMPLIMENTARY FOR ALL
"This book has transcended being about promoting our business because the level of customer loyalty and the stories this has engendered just make us feel proud that people are having such success with it", says Squire. He adds, "We always felt that selling customers a heart rate monitor without the tools to use it properly was no way to run a business".
THE SECOND BOOK
Squire wrote a second book last year entitled, "How To Elevate Fitness With Strength and Interval Training". "This book takes folks that have gone through the aerobic base building and shows them how to ratchet their fitness up significantly, so its the perfect follow-up to the first book", says Squire.
Of course the second book, "How To Elevate Fitness With Strength and Interval Training" is also a complimentary download at the company's website.
HEART RATE MONITORS FOR NEWBIES
Squire penned a third book last year as well entitled, "Heart Rate Monitors For Newbies". "This book was an explanation of how heart rate monitors work, what information you need to gather and how to select one", says Squire.
"Since First Lady Michelle Obama is having a fireside chat to create a national conversation about fitness this week we felt it would be an excellent opportunity to get some good information in the hands of people that would like to improve their health", says Squire. He adds, "We included the "Evolution of Mom Dancing" video because, hey, any moving is better than no moving".