Their existing marketing and advertising campaigns were becoming less and less effective, with the outcome being declining revenues and a lot of stress...
Scottsdale, AZ (PRWEB) March 05, 2013
The owners of a medium-sized mobile home and RV park in Farmington, New Mexico, knew that 2012 was going to be a tough year.
Their local economy was being hit hard by the recession and new environmental regulations were starting to affect major employers in their area. By the end of 2011, revenues had already started to dip.
Despite their best attempts to advertise vacancies and attract new RV business, business was still trending down.
That's when the owners decided to sit down with the owner of marketing company that specialized in working with small to medium-sized businesses and marketing mobile home and RV parks in particular.
"During our marketing strategy session, we discovered that their existing marketing and advertising campaigns were becoming less and less effective, with the outcome being declining revenues and a lot of stress for the owners." said Jason Ayers, co-founder of SendMoreLeads.com and creator of MobileHomeParkClassroom.com
"Their audience was moving online - finding spaces and mobile homes for rent using their smartphones and computers instead of their phonebooks or newspaper classifieds. This is a common scenario with small businesses where the owners wear a lot of hats and don't have someone dedicated to marketing and advertising. After really understanding the challenges and consequences they were facing, we designed a custom solution for them." said Ayers.
After agreeing on the customized solution, Ayers and his team started implementing.
The owners were shocked by the results. In less than a year, their park went from declining revenues to record-breaking revenues and a waiting list full of RV tenants.
In cooperation with the owners, SendMoreLeads.com has released a case study outlining the details of how this small-town mobile home and RV park was able to achieve the results it did.
Those interested in reading the case study can click here or go to http://sendmoreleads.com/marketing-case-studies/rv-park-marketing-online
SendMoreLeads.com specializes in helping small to medium-sized businesses (who understand the value of advertising and marketing) to generate more leads, increase their sales and automate as much of their marketing and sales processes as possible.