While the Internet has created a level playing field and opened up a world of opportunity for small- and medium-sized businesses, it’s also incredibly competitive.
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Toronto, Ontario (PRWEB) March 05, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for integrating web design and search engine optimization (SEO) in order to increase brand awareness and boost rankings on search engine results pages (SERPs).
“While the Internet has created a level playing field and opened up a world of opportunity for small- and medium-sized businesses, it’s also incredibly competitive,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “To rank higher on Google and other search engines, brands have relied on either SEO or web design. SEO and web design are not incompatible. To win that attention of both Google and its users, businesses need to incorporate an aesthetically pleasing design and up-to-date conversion tactics.”
According to the experts at Numero Uno Web Solutions, SEO is about increasing brand awareness, driving traffic, and increasing sales. Ongoing changes to search engine algorithms have put an emphasis on original, fresh, high-quality, targeted content that also links back and to other quality sites. Small- and medium-sized businesses hoping to create an effective search engine marketing (SEM) campaign that maximizes SEO value should start with relevant, useful content that people want to share, such as a blog post, video, picture, or infographic. When search engines like Google find a site with well-executed SEO, it concludes that the site provides quality information and should be rewarded with a high ranking.
The SEO experts say that While a well-executed SEO campaign will help a site rank higher on search engines like Google and Yahoo!, it’s also important to have a design strategy that incorporates form and function, making the site visually appealing and easy to navigate and interact with.
“Web design has a direct impact on sales,” adds Reuter. “Once visitors find the brand, it’s important that the site is easy to navigate. Web sites cluttered with too many images, volumes of copy, and confusing navigation are visually distracting and difficult to navigate. Failure to design a web site that is easy to look at and navigate means brands could be losing out on traffic and sales.”
According to Numero Uno Web Solutions’ top tips, to succeed online, it’s essential that small- and medium-sized businesses hire a professional online marketing company that has a proven SEO track record and a team of web designers who understand the importance of a beautiful, easy-to-navigate web site.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).