Urban Darling and StyleYou Partner for Product Pilot Program

Aiming to create a fresh styling experience, StyleYou offered Urban Darling customers a new way to shop, without actually shopping. Urban Darling’s personal wardrobe stylists hand-selected one to three outfits from StyleYou’s inventory, and then StyleYou delivered a box of individually styled outfits straight to the client’s door.

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StyleYou

The concept we wanted to prove was that clients’ relationships with their stylists is a huge influence. - Tom Lam, Co-Founder of StyleYou

Silicon Valley, CA (PRWEB) March 07, 2013

Urban Darling, the San Francisco Bay Area-based boutique wardrobe stylist agency known for its “Purge, Merge, Splurge” approach to wardrobe repair, announced a partnership with StyleYou today.

During February 2013, Urban Darling’s personal wardrobe stylists presented a select group of existing clients with the opportunity to become beta testers for a new company called StyleYou. Aiming to create a fresh styling experience, StyleYou offered Urban Darling customers a new way to shop, without actually shopping. Urban Darling’s personal wardrobe stylists hand-selected one to three outfits from StyleYou’s inventory, and then StyleYou delivered a box of individually styled outfits straight to the client’s door.

The StyleYou service is free to try. A simple sign-up process, including credit card information for any purchases, and customers are on their way to receive stylish outfits in a box. Within each box, StyleYou offered contemporary fashions, including pieces from up-and-coming designers. This allowed Urban Darling clients an opportunity to discover and support new designers and to get access to pieces not found in local stores.

“We know our clients want their stylists to choose outfits for them often, the challenge is finding time from our clients to work with us,” says Urban Darling founder, Corinne Phipps. “What StyleYou offers is the opportunity to continually engage with our styling clients, regularly suggesting new outfits while saving clients’ precious time. It’s genius.”

“The concept we wanted to prove was that clients’ relationships with their stylists is a huge influence,” says Tom Lam, Co-Founder of StyleYou. “During the pilot, we not only saw a shift in what outfits the stylists chose for each box, but also what was being purchased by the stylists client,” Lam adds. “With Urban Darling and StyleYou teaming up, the concept of personal wardrobe stylists curating looks {from our inventory} for their clients becomes a game-changer.”

Urban Darling and StyleYou will continue testing throughout Spring 2013. New customers are currently being accepted and one may sign-up here: http://styleyou.com/signup/.

Urban Darling, founded by Corinne Phipps in 2006, provides in-person and virtual wardrobe-styling services to men and women across the United States through its network of 20 personal stylists in nine states.

StyleYou, co-founded by Tom Lam and Jon Lam in 2012, aims to change the way women shop by providing hand-selected outfits, shipped directly to your door, selected by your own personal stylist.


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