(PRWEB UK) 8 March 2013
Today (8 March 2013), the Great National Hotels and Resorts Group announced the appointment of Mr. Paul Abson to head-up Great National’s recruitment of additional properties to the group’s portfolio of hotels and resorts throughout the UK.
Widely regarded as an emerging international hotel company, within the UK hotel industry, Great National includes the Great National Hollin Hall in Bollington Cheshire and the Great National Grand Hotel in Swansea.
Great National has successfully grown by consistently increasing rooms revenue for its hotel members whilst cutting costs, this being achieved by providing owners and management teams with:
- National and International marketing excellence
- Full reservations handling on a commission-only basis
- Rooms financial reporting, rooms budgeting and forecasting, including weekly business performance reviews of segmented rooms channels
- Web and M-Commerce business acceleration including SEM, SEO and PPC
- 3rd Party and GDS management, along with rate and yield management with no additional commissions payable to Great National; and,
- Group purchasing economies
A graduate from Leeds Metropolitan University with a degree in business management, Paul has a track record of over 14 years in hotel management and consultancy. As an experienced hotel operator, Paul has worked with Choice Hotels International and has operated hotels under such brands as the Venture Hotel Group, Minotel, Your Hotel and, Magnusson Hotels.
Paul has also provided operational support under management contracts to independent hotel owners throughout the UK while most recently as Managing Director of leading hospitality consultancy firm, Hotel GP, Paul has advised and participated in the set-up of a Guernsey-based hotel investment fund for the development of branded hotels within the UK.
Speaking of Paul’s appointment, David Byrne, Managing Director, Great National Hotels and Resorts, said: “We are committed to selectively growing the Great National brand within the UK market-place and we are extremely pleased to be working with such a high caliber trade professional as Paul.”
Byrne added, “We’re truly delighted with this latest chapter in our company’s growth, and follows on foot of a very strong start to 2013 for Great National with bookings up 11% YTD on 2012 despite challenging market conditions industry-wide.”
Paul Abson commented, "Having seen the impressive growth of Great National Hotels and Resorts over the last 3 years to 24 plus hotels, I am delighted to be joining such a dynamic and technologically advanced independent hotel organisation. Great National have a proven track record in providing independent and small hotel groups within the 3 and 4 star sector the mix of rooms management and cutting edge marketing services. Focused on growing rooms revenue and cutting operating costs whilst doing so in a uniquely transparent manner.
As a genuine low cost alternative to the traditional franchise organizations, Great National are delivering a performance driven service with such detailed reporting to member hoteliers, the like of which we have seldom seen in the industry."
Notes to Editors:
David Byrne, Managing Director, has over 20 years extensive experience in in international sales development and hotel operations.
The group’s consumer or B2C website may be found at greatnationalhotels.com; the group’s trade or B2B site may be found at gnaffiliates.com.
Great National is in operation since February 2010 and has experienced significant growth since with plans to expand to 100 hotels internationally by end-2015.
For further information including interviews, please contact:
Paul Abson, Director
Great National Hotels and Resorts
Mobile: 07974 709307
Address: Action Court, Coleman Street, Parkgate, Rotherham S62 6EL