Watch Out Grandma, the Next Generation of Donors are Ready to Take The Wheel

PIF Apparel offers a new approach to philanthropy that is results-driven and effective. Millennials seem to be adopting the approach as it relates to a higher focus on social impact.

Apparel for World Change

We are focused on connecting our non-profit partners to young eager supporters that are looking to make a difference for what they believe in.

Boston, MA (PRWEB) March 08, 2013

Pay It Forward Apparel is turning the world of philanthropy upside down by encouraging its customers to consider the end result of their donations. Their model is effectively changing the way the next generation of donors is approaching philanthropy by encouraging them to focus more on social impact and less on charity name recognition, and their approach seems to be working.

The t-shirts available through PIF apparel are helping to fund various charitable projects that have a positive impact on our society both nationally and internationally. Pay It Forward has partnered with twelve different non-profits for the year, and features four of the twelve on their homepage each month.

This month PIF is featuring the following organizations and causes:

4 Paw for Ability - Enriching the lives of children with disabilities by training and placing quality, task-trained service dogs

Children of the Nations - Just $1 Feeds Four Children for One Day

KickStart - $5 supports the growth of nutritious fruits and vegetables that will meet the annual needs of one person in sub-Saharan Africa

Sea Shepherd - Fighting to conserve and protect the ecosystems and marine wildlife internationally

Each organization that PIF Apparel partners with has a video featured on the PIF homepage to help educate customers more about the non-profits mission. Customers are required to select a charity with each purchase that is made; the charity selected by the customer then receives 25% of the final sale price as a direct donation to their cause.

PIF apparel bridges the gap between everyday shopping and philanthropy in a way that is convenient for customers and valuable to non-profits. The company intentionally designed their product to appeal to millennials, a group that also happens to be the next generation of donors.

“We are focused on connecting our non-profit partners to young eager supporters that are looking to make a difference for what they believe in.” states PIF founder Matthew Moses.

Since their launch in the summer of 2012, PIF Apparel has stressed the importance of a “new” approach to charitable giving that will have a more effective impact on social change. The idea is that by choosing to support the more financially responsible (sometimes lesser known) non-profits organizations, donors will be able to make a deeper impact on the things that they are donating to.

Visit the PIF Apparel website to learn more their product, partners, or approach to positive change.