United Healthcare Explores Changes in Marketing to the New Health Empowered Boomer Woman at 4th M2W-HW – The Marketing Health & Wellness to Women Conference

United Healthcare has shaken up its marketing mix to reach boomer women. Kara Ellinger and Kathleen Elli will share insights about Boomer women and what they’re looking for from companies they buy from today with the health & wellness marketing execs in attendance at the 4th M2W®-HW™, April 18, 2013, Chicago.

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Kara Ellinger, Senior Director, Innovation and Business Development, United Healthcare

Kara Ellinger, Senior Director, Innovation and Business Development, United Healthcare

The role of the Boomer woman has changed in the past 10 years. She is managing multiple priorities – working, parenting, and care-giving – as well as her own well being.

Chicago, IL (PRWEB) March 07, 2013

United Healthcare’s Kara Ellinger, Senior Director, Innovation & Business Development and Kathleen Elli, Senior Director of Marketing, Medicare & Retirement, and will talk about how United Healthcare has shaken up its marketing mix to reach boomer women to the health and wellness marketing executives attending the 4th M2W®–HW™ - The Marketing Health & Wellness to Women Conference, April 18, 2013, Hard Rock Hotel, Chicago.

Ellinger explained, “We’ll share some eye-opening insights about Boomer women, what they’re looking for from companies they buy from today, and how you need to adapt your marketing to connect with her. We’ll showcase some of the new product and service innovations we’ve developed to support Boomer women in being empowered health care consumers. The role of the Boomer woman has changed in the past 10 years. She is managing multiple priorities – working, parenting, and care-giving – as well as her own well being.”

About M2W®-HW™
Part of Women Mean Business!™ Week, M2W®-HW™ is the world’s premier conference on marketing health and wellness to women. Since its founding in 2009, the event has been attended by hundreds of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories in the health, wellness and pharmaceutical industries.

The M2W®-HW™ program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors for the 2013 conference include Associate Sponsors: United Healthcare, WebMD, Society for Women’s Health Research, Express Scripts, Iron Girl, Spirit of Women and Mayo Clinic Center for Social Media; Affiliate Sponsors: WomenHeart, Bcureful, Healthy Initiatives Foundation, and American Association of Caregiving Youth; and Showcase Sponsors: Lifescript, Women’s Health Foundation, KC Health Communications, Pluggz, Snippies and Carolina Pad. M2W®-HW™ is wholly owned, managed and produced by PME® Enterprises, LLC. 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

About PME® Enterprises, LLC:
PME® is a sales and marketing agency with a special emphasis on events. PME® offers a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.