Canada’s Largest B2B Magazine Publisher Selects Maximizer CRM to Manage Sales Force and Monitor Crucial Business Metrics

Maximizer Software was recently selected as the trusted CRM technology provider by Canada’s largest B2B magazine publisher – The Business Information Group (BIG). Maximizer CRM will be deployed as the centralized customer management and sales force automation solution for the organization's team of over 90 account managers.

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A process that currently takes several days will now be achieved in just a few minutes. This will save valuable time and eliminate our dependence on the internal IT resources required to produce accurate sales opportunity pipeline reports.

Vancouver, Canada (PRWEB) March 07, 2013

Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions was recently selected as the trusted CRM technology provider by Canada’s largest B2B magazine publisher – The Business Information Group (BIG). Maximizer CRM will be deployed as the centralized customer management and sales force automation solution for a team of over 90 account managers.

“We looked at every major CRM solution provider during the evaluation process and decided that Maximizer delivered the best possible package of product features within a solution that was cost effective for our organization,” said Business Information Group Vice President of Canadian Publishing Alex Papanou. “A crucial decision factor was also the flexibility of Maximizer to be easily customized to fit our unique business requirements.”

The BIG significantly expanded operations recently with the acquisition of twelve new magazine titles. As a result of this growth, an immediate priority was placed on finding an updated CRM solution to support the complexities of the growing business.

“We are excited that after evaluating all available options, the Business Information Group considered our solution as the best match to support their growing business,” said Maximizer Software President Vivek Thomas. “Our ability to deliver a complete CRM solution - built on 20 plus years of expertise - without the burden of additional add-on costs is a powerful option for organizations looking for a new CRM partner.”

By moving to the Enterprise Edition of Maximizer, BIG also plans to benefit from mobile access over any smart phone or tablet, streamlined marketing campaigns and access to one shared view of their centralized customer database.

One requirement that was considered urgent was gaining access to clear business performance metrics.

“For the first time we will have management dashboards to provide an accurate, forward looking snapshot of business performance at any time,” explained Papanou. “With actionable business intelligence available to all executives and managers we will have the ability to make timely strategic decisions.”

Monitoring sales activities, new opportunities and pipeline reporting has been a manual process managed outside of the business CRM.

“A process that currently takes several days will now be achieved in just a few minutes. This will save valuable time and eliminate our dependence on the internal IT resources required to produce accurate sales opportunity pipeline reports,” added Papanou.

About The Business Information Group

Business Information Group is Canada’s largest B2B publisher with publications across a wide range of verticals including Canadian Architect, Canadian Underwriter, Oral Health, Food in Canada, Design Engineering. It is a wholly owned subsidiary of Glacier Media Inc – a publicly traded Canadian communications company focused on providing high quality, trusted and respected content and related services to its readers through print, electronic and online media. Glacier’s core business segments include: trade, business and professional print publications, online properties, daily and community newspapers across Canada.

About Maximizer Software

Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, medium and small businesses and divisions of large enterprises. Simple, easy-to-use and affordable, Maximizer CRM enables companies to mobilize their workforces through all-access Online, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987.


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