Nordic Naturals® Teams with eXperticity to Create Trusted Product Experts through Education

eXperticity, the leading platform for building and rewarding expertise within retail, was chosen by Nordic Naturals to develop a program providing robust educational content and exclusive rewards designed to enhance sales associates’ product expertise. This online training site launches for retailers at NPEW 2013.

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eXperticity gives us the ability to reach more associates through online delivery of our training programs and firsthand experience in using our products, which builds confidence in how they speak to customers.

Salt Lake City, UT (PRWEB) March 08, 2013

eXperticity, the leading platform for building and rewarding expertise within retail, was chosen by Nordic Naturals to develop and launch a program providing 24/7 access to robust educational content and exclusive rewards designed to enhance sales associates’ product expertise on the benefits of omega-3s.

Nordic Naturals, the leading manufacturer of omega-3 supplements, will harness the eXperticity platform to deliver brand and product education to retail associates to create trusted product experts and brand ambassadors in every retail store. With eXperticity, Nordic Naturals can provide interactive online training and offer valuable incentives like free products and product discounts that encourage retail associates to gain deeper product knowledge and personal experience using the products, so that they can offer trusted recommendations to customers.

“Consumers look to retailers for guidance. Nordic Naturals has always made education an important part of its mission by providing accurate and important information on the benefits of essential fatty acids and how to choose quality supplementation,” said Nordic Naturals Chief Medical Officer Keri Marshall, MS, ND. “eXperticity gives us the ability to reach more associates through online delivery of our training programs and firsthand experience in using our products, which builds confidence in how they speak to customers.”

With eXperticity, Nordic Naturals can make its comprehensive training program available to retail associates anytime, anywhere. Its three-part program covers the Nordic Naturals brand, ABCs of omega-3s, and products by category.

One of eXperticity’s most attractive features is the simplicity of updating educational modules to react to market opportunities, which allows a company to stay at the industry forefront and be first to market with timely information.

“Our platform is a great way for Nordic Naturals to support its retail partners by providing them with the opportunity to stay on the cutting edge of industry developments,” said eXperticity CEO Tom Stockham. “eXperticity will not only enable Nordic Naturals to build and reward brand experts in the field, but also help them uncover valuable insights and new opportunities by identifying and building relationships with their strongest and most active brand ambassadors.”

Retailers can see a live demo of the Nordic Naturals eXperticity program, by visiting booth #1820 during Natural Products ExpoWest March 7-10 at the Anaheim Convention Center. The first 150 associates to participate in the new Nordic Naturals eXperticity training program will receive a Nordic Naturals premium prize pack including product samples worth a total value of $100. Every associate that completes all three training modules will receive their choice of three full-size Nordic Naturals products free of charge.

For more information about eXperticity, visit http://www.eXperticity.com.

About Nordic Naturals
Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help provide the essentials of an extraordinary life. Distributing to more than 35 countries, Nordic Naturals offers more than 150 products in a variety of flavors and formulations, all in line with leading standards for safety, efficacy, and sustainability. By providing omega oil supplements for adults, kids, athletes and pets, Nordic Naturals helps everyone do more of what they love. Further information is available at http://www.nordicnaturals.com. Nordic Naturals is on Facebook at http://www.facebook.com/nordicnaturals and on Twitter at @NordicNaturals.

About eXperticity
eXperticity, Inc. is growing the world’s largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, 3point5.com and its expert incentive platform, ProMotive.com. Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company’s on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. eXperticity currently works with over 500 brands, 48,000 retail locations and more than 1,120,000 influential experts. Learn more about the company at http://www.eXperticity.com.

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