Estes Park, CO (PRWEB) March 09, 2013
The company that in 2012 brought Vi Fuel, the first true endurance gel, to the endurance athlete, has changed the name of its product to VFuel Endurance Gel or simply VFuel. Vi Endurance, LLC will officially change its name to VFuel, LLC in the coming weeks.
“As a relatively young company we have decided to refine our name and brand to better reflect who we are and what our product truly is,” comments Michael Hodges VFuel co-founder and CEO. “We are a no-frills company that offers a product that gives one exactly what is needed to perform optimally during endurance events and/or races.”
VFuel launched their new updated website at http://www.VFuel.com with new branding on March 5 to rave reviews and an excited fan base. Hodges adds, “The new look and the new website are for the sole purpose of reflecting where we have come from and where we are going. VFuel was born on the trails in some of the most beautiful places in Colorado due to a desire to go farther and see more of this outrageously beautiful land.” This new branding effort reflects a simplified name and smaller logo.
For more information on VFuel Endurance Gel and to visit the product's new online home, go to http://www.VFuel.com.