Plano, TX (PRWEB) March 08, 2013
VanillaSoft, an award-winning Lead Management & CRM solution for outbound calling campaigns, announced today that it has signed on as an exhibitor at the Association of Fundraising Professionals’ 50th Annual International Conference on Fundraising (ICON). ICON will be held April 7 – 9 in San Diego, California.
Professional Fundraisers are facing tough challenges according to a recent survey by Ipsos Public Affairs on behalf of ChildFund International. The survey finds that the return to the 6.2 percent payroll tax will result in one in five Americans reducing their charitable giving by an average of 29 percent. In order to meet these challenges, fundraising professionals will need tools to help them build and maintain close relationships with donors, patrons, members, prospects and volunteers. The VanillaSoft solution with its centralized contact management, call scripting, email templates and drip campaigns will help ensure consistent, on-message communications to support fundraising goals. Other VanillaSoft features that can help improve efficiency and productivity include real-time dashboard view, intelligent call recording, auto dialing, donation tracking reports and easy import/export options with Salesforce.com, Blackbaud Raiser’s Edge, and other database applications.
Kevin Thornton, Executive Vice President of Sales & Marketing with VanillaSoft, commented, "We are excited to participate in the 50th Annual International Conference on Fundraising. This is a great opportunity to present our Cloud-based tools to the global Fundraising community to help automate their telephone fundraising campaigns and member outreach initiatives.”