Show & Smell 2 session at SXSW focuses on sense-based marketing

Kurt Karlenzig, Warren Kronberger and David Polinchock talk emerging experiences in marketing Saturday, March 9 at 11am

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Austin, TX (PRWEB) March 08, 2013

WHO:
Kurt Karlenzig, SVP Global Digital Strategy at The Marketing Store Worldwide, Warren Kronberger, Director Research & Development at The Marketing Store Worldwide, one of the largest brand activation and loyalty agencies in the world and David Polinchock, Experience Designer

WHAT:
In their session, the follow up to last year’s popular Show & Smell: Marketing Experiences Beyond the Visual, this year’s Show & Smell 2 (like any good sequel) promises to be Showier & Smellier. Karlenzig, Kronberger and Polinchock take a look at ways new technologies are creating multi-sensory marketing experiences. A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, computer-generated scents, and a host of emerging technologies even we haven't seen yet, because they are so top secret

WHERE/WHEN:
SXSW Interactive
Austin Room
Omni Downtown Austin
8th/SanJacinto
Austin, TX
Saturday, March 9, 11 am

HOW:
For interviews, please contact:
Heather Gately
Direct: +1.312.614.4607
Mobile: +1.773.474.4500
Email: heather.gately(at)tmsw(dot)com
@heathergately
Twitter: @marketingstore


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