Chicago, IL (PRWEB) March 11, 2013
The marketing blog features everything from how-to guides to the latest industry news and trends. The purpose of the blog is to share information, data and expertise on the ever-changing world of online marketing.
Some of the posts serve as marketing guides and educational resources like, How to Create an Adwords Account or The 3 Best Local SEO Tips to Reach New Customers, while others focus on trends and data like Social Media Trends in 2013.
The more complex posts regarding strategy and trends offer food-for-thought for the active community of professional online marketers.
Every member of the Perfect Search team is a contributing writer for the blog. Employees have the opportunity to write about hot topics in his or her area of expertise such as pay per click advertising, Search Engine Optimization (SEO), mobile marketing, web design and more.
“We make very few assumptions with regard to our online strategy and put a strong emphasis on continuous testing and data collection and analysis. As online marketing professionals, we need to be nimble enough to adapt to the evolving landscape of our industry,” says Ajay Pattani, Founder & CEO of Perfect Search.
The Chicago marketing company also refers its clients to the blog for educational purposes.
"Part of our job is to educate our clients on the latest trends and strategies in the digital marketing landscape. Our blog gives them a great resource to turn to for more information,” says Conor Keenan, Perfect Search SEO Project Manager.
Perfect Search applies a data-driven approach, developed through search engine marketing, to manage all online traffic sources through a variety of online marketing channels. Its strategy generates more targeted traffic, higher conversion rates, increased segmentation and greater return on advertising investment. Visit perfectsearchmedia.com or perfectsearchdesign.com for more information.