While different strategies can impact search rankings in different ways, leveraging YouTube or personalized videos.
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Toronto, Ontario (PRWEB) March 09, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for implementing an effective online video campaign.
According to Numero Uno Web Solutions, one of the goals of search engine optimization (SEO) and search engine marketing (SEM) is to create content that gets noticed and creates a buzz. When a search engine like Google finds a site with well-executed SEO that links back to its site and to other quality sites, it concludes that the brand provides quality information and should be rewarded with a high ranking.
“While different strategies can impact search rankings in different ways, leveraging YouTube or personalized videos is one major underutilized way brands can increase search engine page results and enhance click through rates,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
Video is also the fastest way a small- or medium-sized business can share its story and explain the brand. Furthermore, according to Numero Uno Web Solutions, video is a great way to build links back to the site. Whether a video is informative, humorous, controversial, instructional, or inspirational, it must contain helpful, relevant, fresh, and actionable content that people want to share. The more often content like a video is shared, the better it is for the brand’s online presence, according to the company’s SEO experts.
“It’s important to remember that Google, the world’s most important search engine, also owns YouTube. As a result, Google isn’t going to ignore the growing prominence video has in the online community. That doesn’t mean a successful SEO campaign has to revolve around a video. But it can be an important part of the creative process,” Wu adds.
Regardless of budget, Numero Uno Web Solutions can help design a video campaign that seamlessly mixes keyword-rich, relevant content with complementary video, and helps attract and inform potential customers and increase click-through rates.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).