Toronto, Ontario (PRWEB) March 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top search engine optimization (SEO) benefits for responsive web design for e-commerce sites. Thanks to the rising emergence of mobile devices, responsive web design has emerged as an essential design principle.
Responsive web design is the art of designing web sites that work well and look great across a wide range of devices, including smartphones and tablets. For small- and medium sized businesses to compete, they need to have web sites that connect with users in real time and help them make e-commerce decisions on the go.
In 2012, 32% of Canadians used mobile devices to access the Internet. At the same time, 78% of smartphone users turned to their phones to shop, and 60% of consumers searched for brand information on mobile devices before making a purchase. (Source: comScore.com report, “2013 Mobile Future in Focus,” February 22, 2013.)
According to Numero Uno Web Solutions, mobile marketing has become the fastest way for businesses to connect with consumers on a personal level. Thanks to the growing emergence of handheld devices, mobile marketing has become an indispensable tool for every business with an online presence.
“How does a small- or medium-sized business know they need responsive web design,” asks Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions? “If mobile traffic accounts for more than five percent of web traffic then the answer is ‘yes’. Even if mobile traffic is under five percent right now, the growth of mobile Internet traffic means it may not be for long.”
The Numero Uno Web Solutions believes that a businessperson should ask themselves if their company’s web site looks good on the majority of mobile screen sizes. Wireless companies launch new handheld devices with different screen sizes all the time. Responsive web design can accommodate and adapt to any size of screen.
“Finally, is the mobile bounce rate higher than desktop personal computer bounce rate? These numbers should be similar. If it’s higher from mobile searches, it’s time to find an expert web team to optimize the site for mobile browsing,” Iaboni observes.
Adding, “A failure to implement responsive web design strategies means brands could be losing out on mobile traffic and sales. If on-the-go traffic can’t navigate the content on a small mobile screen, they’ll find a site where they can.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).