Formetco Manufactures Palmetto Outdoor Media’s First Digital Billboard

Palmetto Outdoor Media enters the digital arena with the market’s first digital billboard in Walterboro, SC. Formetco's F4X digital billboard is well received by the community.

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Formetco F4X Digital Billboard

We were unfamiliar with the intricacies of digital advertising, which made finding a company that offered a quality product and top-notch customer service vital. We were impressed with Formetco’s reputation, professionalism and speed.

Duluth, GA (PRWEB) March 12, 2013

Palmetto Outdoor Media installed its first digital billboard in Walterboro with a 12 x 25 (20mm) F4X LED display manufactured by Formetco. It was not only a milestone for the South Carolina company, but it is also the market’s first digital billboard, as well.

“The digital billboard site has the highest local traffic volume in the county and is positioned at an intersection that begged for the versatility of a digital sign,” said Palmetto co-owner Barnwell Fishburne. “We were unfamiliar with the intricacies of digital advertising, which made finding a company that offered a quality product and top-notch customer service vital. We were impressed with Formetco’s reputation, and doubly impressed with their professionalism and speed. The project called for the relocation of the old sign to a new location and the installation of the new digital board. The entire process took 3 days, with no difficulties and we are more than satisfied with the results.”

With over sixty years of combined industry experience, the owners of Palmetto Outdoor Media knew what they needed from the sign and recognized that going digital would require a significant amount of in-depth training. Co-owner Rodney Monroe said, “The transition has been exciting. This was our first experience with a digital display, and we had to learn everything from the ground up. Formetco’s product is first class, with training to match. Their service team managed all of our advertisers’ schedules while we got our staff trained on the Formetco Control Center software. We are impressed by the software capabilities and ease of use; this will allow us to offer our customers the flexibility of updating their ads as often as they want. The Formetco team has been helpful, informative, and a pleasure to work with.”

The new digital billboard has been well received by the Walterboro community, with local businesses lining up to advertise on the new sign, and thanks to Formetco’s speedy lead time on the display, Palmetto was able to start generating revenue immediately.

Formetco Digital Sales Manager, Britt McConnell said, “Monroe and Fishburne expressed their concern in guaranteeing that they would receive the best image quality with the board being low to the ground. Their initial thoughts were that they would need a True 16mm digital billboard. However, once they viewed Formetco’s F4X 20mm versus other True 16mm in the field, the quality difference was clear. Formetco’s 20mm/visual 10mm provides 929 LEDs per square ft., which is one of the industry’s highest counts of LED’s per square foot. This ensures that Formetco F4X signs deliver the sharpest images in the industry. With our Mutli-Pixel Re-sampling, we are able to double the pixel density and that is what provides Palmetto Outdoor Media, and our other customers, with a superior image quality at the cost savings of a lower resolution display.”

Founded in 1969, Formetco has grown to become the world's largest full-service supplier to the Out-of-Home industry, with headquarters in Duluth, GA and a Digital Research and Development facility in Minnesota. Formetco manufactures the highest resolution digital billboard with the fastest delivery time in the industry today.


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