San Diego, CA (PRWEB) March 11, 2013
Today leading mobile ad network Motive Interactive unveils its website redesign, answering the demand for further expansion into the online gaming space. Motive’s cutting-edge, new look is part of a company-wide rebranding.
Rapid growth sparked Motive’s rebranding as the need also increased to specifically showcase the company’s offerings to advertisers and publishers looking to reach highly responsive online gamers. The Pay for Performance (PPP) advertising firm specializes in mobile and online game marketing, and is best known for its use of creative design and strong brand awareness.
While the industry recognizes Motive as one of the top 20 performance networks in the world, the San Diego, California company has stayed true to its roots. “We’ve been building Motive’s reputation for innovation since we first opened our doors in 2003,” said CEO and co-founder Brendan Smith. “Therefore, we wanted to ensure this rebrand would maintain our original company identity, our original message, while showing our commitment to expansion into the mobile and online games space. This new design is more intuitive and cohesive, and does just that.”
When Smith first launched Motive, he felt the online advertising space felt drab. His unique approach to breathing life into it included elaborate motorcycle- and extreme sport-themed trade show booths, video montages, and apparel. Motive even gave away snowboards to promote its young, fast-moving, and forward-thinking business.
Still ahead of industry trends, Motive opened its Online Games division in 2007. The Mobile Marketing division launched soon after. “Getting into the online games and mobile app market early gives us the advantage over our competition and has enabled us to build impenetrable relationships with the top online game companies and most popular online apps,” added VP of Sales Mike Schwartzberg. “The new look that emerged with this rebranding is just one more way to keep us on top.”
Today, Motive Interactive remains a premier, performance-marketing network—one that shows no sign of losing its edge. It is also one of the most successful providers of users acquisition for online games and mobile apps, yet remains a cross-channel advertising network that represents brands in numerous verticals including, but not limited to: health, entertainment, business, travel, financial services, automotive, dating, daily deals, education, home and garden, medical, legal services and of course online games, and mobile apps. To keep up with Motive’s latest innovation, visit motiveinteractive.com, follow the team on Twitter, and find them on Facebook.