West Chicago, IL (PRWEB) March 12, 2013
After nearly a year in R&D and testing, The Coffeecake Connection Company has proudly announced the launch of two “first of its kind” gluten-free product lines in the specialty food industry.
Realizing that there are over 3 million people in the United States suffering from Celiac Disease - a condition that prevents the body from digesting gluten – The Coffeecake Connection decided to tackle the challenge of providing a gluten free cake to those that otherwise would not be able to enjoy such products. With over $6 billion in gluten-free product sales annually, company officials were surprised to find no coffee cakes in their market segment and believe these two new lines create a tremendous opportunity to differentiate themselves in a highly competitive industry.
“At The Coffeecake Connection Company we have been focused on creating a gluten free variation of our product line that would deepen our customers' connections with their family, friends and clients that are part of the ever growing gluten free community. While in our R&D phase, we quickly recognized that a “raw batter” version would benefit the food industry that has been seeking a great tasting gluten free dessert without adding ingredients or cross contaminating their kitchen”, said company President, Christine Welch in a prepared statement.
Introduced at the end of first Quarter 2013, the gluten free community now has the option for a great tasting food gift for consumers and corporate gifting, as well as a wholesale raw batter, branded as Scoop Cake, to chefs that want creative freedom and a great tasting bake-on-demand alternative for their gluten free customers.
For more information, media inquiries, or orders, contact:
Christine Welch, Founder and CEO
888-940-2253 x 702