Keratin Complex Retailer, NewVo Beauty, Comments on Jennifer Chastain’s Straight Locks

In response to an article published by the Hollywood Life, which discusses the trend of straight hairstyles on celebrities, NewVo Beauty comments on how to achieve and keep straight hair with Keratin Complex products.

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Bohemia, NY (PRWEB) March 18, 2013

On March 18, Sara Greenstone, a spokesperson from NewVo Beauty, responds to an article published by Hollywood Life about Jennifer Chastain’s coveted straight hairstyle.

According to Hollywood Life, Jennifer Chastain recently changed over from her usual gentle waves to a sleek, straight hair-do at the Givenchy Paris Fashion Show. Chastain, the star of Best Picture nominee Zero Dark Thirty, was the talk of the night, reports Hollywood Life.

Greenstone says the trends in Hollywood are braids, beach waves, flowing side ponytails and simple buns, but straightening hair is always a staple in the style department. “Most women on the red carpet, or even out and about, have big curls,” she says. “It’s almost like a beachy pageant hair look. However, straight hair will never go out of style. It’s a really modern, clean and timeless look.”

Renato Campora, according to Hollywood Life, styled Chastain’s hair to “perfection.” While the star’s hair lacked body and volume that curls provide, the article says it made her look sophisticated.

“Sometimes straight hair lacks body and volume,” Greenstone says. “But that’s nothing a little root pump mousse can’t fix.”

In order to achieve straight hair like Chastain, Greenstone says women have to prepare their hair with thermal protection sprays and sulfate- free shampoos. “Straightening hair can be very damaging,” she says. “You have to remember to take every precaution, including using a formula to protect your hair against the heat. You should also shampoo your hair with something that has zero sulfates, like Keratin Complex. Sulfates actually contribute to hair breakage and dryness. They are present in most shampoos unless the bottle says they are excluded.”

Greenstone says Keratin Complex products put protein back into the hair while improving its natural bond and elasticity. “Keratin is the natural amino acid protein that makes up your hair strands,” she says. “You could also use a protein spray to add some strength to your hair. Using these products will keep your hair from breaking off and becoming dry.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.
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