Charlotte, NC (PRWEB) March 14, 2013
The Targeted Group, a social business technology firm, has announced plans to officially rebrand its company and change its name. The company will now operate under the name rFactr. This change echoes the intent to more closely align with the focus of generating tangible returns, revenue, and results for enterprise companies through social business.
While social media has gained unprecedented adoption, executive teams often struggle with how social marketing actually leads to measurable increases in demand generation, lead generation, and revenue. rFactr solves this equation by offering a technology platform and proven methodology to produce tangible results by empowering social business.
“There has always been pressure for executives to prove how social media is improving their business’ bottom-line goals. We help the world’s best brands take command of social business and generate results, returns, and revenue,” said Richard Brasser, CEO of rFactr. “That is where the ‘r’ in rFactr comes from. Our goal is to help companies define the ‘r-factor’ that is most important to their business and help them reach those goals through best-in-breed social strategies.”
Although the rebranding will consist of a fresh web environment launching in mid-2013, the company’s core commitment goes much deeper. rFactr is creating revolutionary ways for companies to leverage and exaggerate the impact of social sales. As such, contributing to the overall advancement of social businesses through educational resources and thought leadership is a key component of rFactr’s mission.
The new brand and positioning will be unveiled at the upcoming Southeast Venture Conference where rFactr has been selected to present to a distinguished audience of private equity, venture capitalists, and industry thought leaders.
rFactr is a social business firm whose solutions connect companies with their vast networks of resellers, agents, salespeople and representatives. Through the implementation of Social Port™, their flagship Social Media Management System (SMMS) and best-in-class consulting services, rFactr helps make social media easier and more effective for all members of an organization. With a presence in three major US cities, rFactr serves a global market with solutions for large enterprise customers looking to take command of their social business.