Daphne, AL (PRWEB) March 15, 2013
With hospitals and specialty practices continually struggling to shore up relationships with referring providers, they are investing more heavily in physician liaison programs. According to HealthCareers.com, a physician liaison, or physician relations manager, generally is hired by a hospital or health system to help strengthen the relationship between physicians and the hospital or medical facility. By maintaining an open line of communication with physicians, hospital systems hope to maintain and grow their patient referral base.
The relatively new physician liaison profession is growing at an exponential rate. With new liaisons entering the field every day, MDreferralPRO has increased its product offerings uniquely designed to suit their needs.
Until very recently, physician liaisons relied on multiple spreadsheets, office notes, and Google maps to determine their outreach strategy. The manual process was confusing and ineffective. When MDreferralPRO business development software entered the market, liaisons could rely on one program to provide them with the data and the strategy to perform their jobs successfully.
MDreferralPRO business development software was designed through a partnership of hospital administrators and physician liaisons. The product made it's market debut in August of 2012. Since then, the web-based application has expanded by offering even more features to physician liaisons, medical administrators, and physicians.
With MDreferralPRO, physician liaisons can create outreach plans based on predictive analytics. MDreferralPRO allows them to geographically target special market areas and identify untapped referral sources by name, specialty and location. Physician relations managers discover which providers should be a top priority to call upon, and where they should concentrate their efforts to generate more revenue.
The MDreferralPRO application works with a facility's staff, or IT system to identify which outside providers have referred patients, and whether or not those referral patterns are increasing or tapering off. MDreferralPRO alerts administrators and physician liaisons to the referring providers who need to be seen most frequently.
As liaisons enter notes from their visits, administrators see their communication in real time, which prompts them to act on that communication. Equipped with the right tools, physician relations managers are assured they are using their time in the field efficiently, thus allowing them to see providers with more frequency. Administrators will then quickly see the correlation between liaison efforts and physician referral patterns.
To view a 2 minute demo of MDreferralPRO, visit MDreferralPRO.com/demo.