APSP Readies for Pool/Hot Tub Season with New Consumer Online Destination

With springtime pool and spa season approaching, The Association of Pool & Spa Professionals (APSP) has launched a new website, http://www.APSP.org, featuring a special section devoted to consumers. The APSP “Buyers & Owners” tab offers builders, member dealers, manufacturers and service professionals a new objective resource to help pool, spa and hot tub purchasers understand the wealth of options available in today’s dynamic marketplace.

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Alexandria, VA (PRWEB) March 19, 2013

With springtime pool and spa season approaching, The Association of Pool & Spa Professionals (APSP) has launched a new website, http://www.APSP.org, featuring a special section devoted to consumers. The APSP “Buyers & Owners” tab offers builders, member dealers, manufacturers and service professionals a new objective resource to help pool, spa and hot tub purchasers understand the wealth of options available in today’s dynamic marketplace.

“With interest growing in pools and hot tubs - especially at this time of year customers want and need objective, unbiased information about ownership and maintenance. This new online destination is the beginning of a growing platform that in coming months will become even more robust with a suite of information and other resources to help consumers make sound decisions about purchasing and owning pools, spas and hot tubs,” said APSP President & CEO Bill Weber.

The “Buyers & Owners” section highlights the opportunities for relaxation, connection, entertainment and fun that pool and hot tub ownership brings to consumers while also offering tools to supplement knowledge and promote informed consumer decisions.

“Consumers can find information on selecting and working with a skilled and reliable professional, including a series of questions for them to ask before they purchase or maintain. For those who have not yet established a relationship with a provider, the website provides links to APSP’s member locator to help consumers make an informed selection,” said Weber.

Special features on the site will help spark interest in and galvanize ideas for designing and using pools, spas and hot tubs. Easily navigated and highly searchable elements, divided between pools and hot tubs, will provide information on such topics as “Renovating a Pool,” “Entertaining Ideas,” “Safety,” and “Pool & Hot Tub Glossary,” while an “Inspirational Gallery” featuring photos of APSP International Awards of Excellence winning installations provides consumers with a creative platform on which to build.

To develop the site, APSP drew upon its extensive consumer market research as well as conducted interviews with pool, spa and hot tub owners who have had an ongoing relationship with an APSP member professional. Owners were asked about multiple facets of their experience, including their motivations, the value of ownership they’ve experienced and the information they would have liked access to during the purchase and/or design selection process.

For more information about pools, spas and hot tubs, visit APSP.org.

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About APSP
The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas. For more information, visit APSP.org.


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