San Antonio, CA (PRWEB) March 20, 2013
Pay It Forward, a charitable clothing company, is using its line of inspirational t-shirts to educate the next generation of donors and is raising money for some much needed causes in the meantime. Traditional fundraising efforts focus on events to attract new donors, PIFs approach is to connect potential donors to a charity by first identifying what its customers are passionate about. This approach allows PIF to tap into the customer passions and avoids them from having to convince would-be donors that one cause is better than another.
The t-shirts available through PIF Apparel’s website have gotten some great reviews by customers. All of the shirts feature inspirational designs that were thought up by PIF team members to represent the generation that the company hopes to reach (Generation Y and Millennials). Nearly all of the shirts are made of an extremely soft cotton/poly blend that is just as much about comfort as it is about style. The tees all have an athletic fit, and the line comes in a variety of colors and styles.
“Our shirts are designed to help our customers express their passion, and to act as a conversation starter.” States PIF founder Matthew Moses. Wearing a PIF shirt gives the owner the opportunity to start a conversation about the things that they are passionate about changing. This includes this like eradicating AIDS for children in Africa, stopping human trafficking, supporting cancer research, environmental conservation just to name a few.
PIF’s founder also went on to explain the details behind the company’s mission to impact positive change by connecting the next generation of donors with the best run charities in the world.
Not only does PIF donate a portion of every sale to various charities based on the customer’s selection during the checkout process, but they are also very careful in with which charities they choose to partner with. The PIF vetting process requires each of its partners to have an exceptional financial rating with Charity Navigator. The idea behind this requirement is to help teach customers to selectively give to organizations that are committed to using their resources for making a difference rather than growing their brand. Ultimately more resources to the cause means a faster impact on the end goal.
PIF apparel bridges the gap between everyday shopping and philanthropy in a way that is convenient for customers and valuable to non-profits. The company intentionally designed their product to appeal to millennials, a group that also happens to be the next generation of donors.
Since their launch in the summer of 2012, PIF Apparel has stressed the importance of a “new” approach to charitable giving that will have a more effective impact on social change. The idea is that by choosing to support the more financially responsible (sometimes lesser known) non-profits organizations, donors will be able to make a deeper impact on the things that they are donating to.
Visit the PIF Apparel website to learn more their product, partners, or approach to positive change.