Writing an article with the express purpose of having it published on another web site is a great way to build backlinks.
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Toronto, Ontario (PRWEB) March 16, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top link-building tips for enhancing search engine optimization (SEO).
As the experts at Numero Uno Web Solutions note, over the past few years, Google has made a number of significant updates to its search engine algorithms, known collectively as “Panda” and “Penguin,” in an effort to promote high-quality sites. Panda focuses on content and penalizes low-quality, duplicate content. Penguin targets links it considers to be spam. Both have significantly affected the way online businesses approach SEO and search engine marketing (SEM), from how sites should be designed and built to how backlinks should be created.
As the SEO experts explain, links are connections between two web sites. Links that direct readers to the brand’s site from another site are called backlinks, because they direct readers back to the brand’s pages. Backlinks can help improve a brand’s SEO.
“Backlinks help search engines gage a site’s popularity. When search engine algorithms find a site with quality backlinks, it concludes that the site provides quality information and rewards it with a higher ranking,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “A business using outdated link-building techniques is jeopardizing both its ability to attract visitors and its online reputation.”
According to Numero Uno Web Solutions’ top tips, to enhance SEO, it’s important for small- and medium-sized businesses to be up-to-date on the latest link-building strategies and techniques.
“Writing an article with the express purpose of having it published on another web site is a great way to build backlinks,” adds Iaboni. “It not only builds brand awareness and expands the target audience—but each guest post also creates one new backlink to the brand’s site.”
The Numero Uno SEO experts state that backlinks happen because people like to share information. It’s important to remember that how people learn about a business can be as important as what they learn. People love to share relevant, engaging information. And infographics—images that tell a story with graphics and statistics—are a great way to create buzz. Each time someone shares an infographic on another site, a new link is created.
“The heart of SEO has not changed over the years. Excellent SEO is based on fresh, original, relevant content that is both discoverable and shareable. To improve brand awareness, enhance online authority, and achieve higher rankings on search engine results pages, it’s important that small- and medium-sized businesses create natural, high-value backlinks. And find an expert SEO company with a proven track record of optimizing e-commerce sites, getting them to rank higher—and stay there,” Iaboni concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).