Fresno, CA (PRWEB) March 18, 2013
Decipher, a comprehensive market research services firm, has released a new version of its online reporting portal to make it even easier to translate crucial findings and turn them into business solutions. The interface now allows clients to export data into instant presentation-ready results, while enabling access to real-time findings that can be customized based on individual client needs. The portal is part of Beacon, Decipher’s professional software platform.
“You can collect all the data in the world but if you can’t easily translate that data into real business solutions, it’s useless,” said Jayme Plunkett, co-CEO of Decipher. “The upgrades to our reporting portal deliver findings in an easily digestible format that can be transformed into real results, ultimately impacting our clients’ bottom line.”
Beacon’s reporting portal and dashboard provides an engaging and visually appealing presentation of key metrics, for both marketers and researchers, making it simple to utilize crucial findings.. With instant, real-time access, users can make sure that their data is working for them every day.
Some of the benefits of the newly updated portal include:
The dashboard reporting module also includes features like data weighting, multiple layout configurations, custom styling options and table interactions, like sorting and zooming. The upgrades ultimately provide an easy-to-use user interface for data exploration and visualization.
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.