(PRWEB) March 19, 2013
De Beers, The Jeweller of Light, is proud to announce the opening of new stores in the vibrant cities of Kuala Lumpur in Malaysia and Baku, Azerbaijan.
With these new stores, De Beers brings 125 years of peerless diamond expertise and passion to theses two fast growing, exciting cities. The stores feature De Beers’ unique store design concept of glass and light, where clients are invited to discover the natural beauty and timeless mystique of diamonds. De Beers’ wondrous creations come to life in these settings, including stunning solitaires, timeless classics, unique collections and bespoke High Jewellery creations.
François Delage, CEO of De Beers Diamonds Jewellers explains, “We already welcome our Malaysian and Azeri clients in our stores around the world, and we are now delighted to be able to serve them in their home countries. Together with our partners, The Tomei Group in Kuala Lumpur, and AzMeCo Group in Baku we look forward to share the De Beers expertise and heritage with these important markets.”
Every De Beers diamond is meticulously hand-selected for beauty to ensure that it has exceptional fire, life and brilliance. To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.
De Beers has a worldwide presence with stores located in the most sought after locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, IFC in Shanghai, The Landmark in Hong Kong, and Ginza in Tokyo.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture, bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond company.
The De Beers Baku store is located at:
De Beers Diamond Jewellers
Neftchiler Avenue 121
Telephone: +994 12 493 12 95
The De Beers Kuala Lumpur store is located at:
De Beers Diamond Jewellers
Suria KLCC Mall
39A, Ground Floor
50088 Kuala Lumpur
For further information and exclusive images, please contact:
Press & PR Manager
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.