Cycleface launches subscription nutrition service 
for cyclists

Cycleface, a Salt Lake City startup has just released a monthly subscription service for cyclists. They’ve taken the guess work out of how and when to fuel on the bike with a custom algorithm. For a low monthly fee, users receive pro-level nutrition shipped directly to their door.

Salt Lake City, UTAH (PRWEB) March 19, 2013

Perfectly timed for the ramp-up to spring and summer cycling, Cycleface has launched the first cycling-specific subscription delivery service for mountain, road and cyclocross riders. Cycleface offers an easy way to ensure subscribers will always have the right nutritional support at hand without the need for sourcing various products individually. Additionally, by analyzing the specific activities of each subscriber, cyclists will receive the right products for their needs delivered to their door every month. Each individually hand-packed box contains all the bars, goos, powders, and chews that cyclists need over the course of a four week period, making it much easier to maintain peak performance during the different phases of training and riding through the season.

By studying the specific nutritional practices of cyclists around the globe, Cycleface has developed a proprietary algorithm to analyze the rider’s nutritional and caloric needs. Subscribers are then matched to a wide variety of products that meet both the cyclists
nutritional needs and tastes. By completing a short assessment on their website ( subscribers activate the Cycleface nutrition algorithm and create their unique rider profile, which then determines the four-week supply that is boxed and delivered to them. It's like a "fresh produce box” — tailored specifically for their unique needs. It is the closest thing to having your own support team along for the ride.

According to Nate Walkingshaw, founder of Cycleface, the service fills a market gap that ultimately helps cyclists reach greater performance levels while taking the guesswork out of caloric and nutritional needs. "In the ultra-nutrition-intensive environment of cycling, accurately figuring out what to consume during various phases of training and riding is one of the key elements in optimizing performance. Combining our algorithm and delivery service gives those without access to a professional trainer a leg up, by optimizing their nutrition and getting it right into their hands."

"I see many cyclists who simply don't have a handle on proper nutrition and caloric intake to meet their goals," said Dave Harward, a USA Cycling Elite Level coach and founder of Plan7 Endurance Coaching. "Cycleface gives those without access to professional training and coaching the ability to increase their performance and maintain peak health and fitness during their training rides, without spending endless hours doing research and shopping for products."

Cycleface’s packages contain the best products from proven industry leaders including GU, Honey Stinger, Clif, 1st Endurance, Osmo and many more. Cycleface ensures cyclists the best possible product, optimized to every rider's unique needs so they can reach maximum performance, all conveniently packed and delivered directly to the subscriber with prices starting around $25 per month. Based in Salt Lake City, Cycleface was created in 2012 by a group of dedicated cyclists headed by Nate Walkingshaw.

As a thank-you to early subscribers, Cycleface is offering a 20% discount off first orders for helping to spread the word about their launch. For more information, please contact Seth Jenks at Cycleface.


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Cycling Nutrition Cycling nutrition shipped to your door

Cycleface delivers tailored packages with hard and soft goods each month.