Omnego Inc. Powers “Scrubs & Beyond” New m-Commerce Mobile App for 2-way Communication with Customers

Scrubs and Beyond carries merchandise catering to busy healthcare industry professionals. They recently added a mobile app to their online catalog, retail and mobile web channels to leverage their mobile web asset and to develop a more engaging app platform allowing 2-way communication with their customer base.

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Toronto, Ontario and Jacksonville, Missouri (PRWEB) March 20, 2013

Today, Omnego Inc, an innovative white-label mobile app platform provider announced they were selected by Scrubs & Beyond, a fashion-forward retailer of scrubs for healthcare professionals, to implement their branded mobile app.

Founded in 2000, Scrubs & Beyond started by selling its products through catalog, added 27 retail storefronts across the U.S and more recently a mobile web site. The addition of a mobile web site allowed for a mobile presence. But by implementing Omnego’s mobile app platform, they have been able to leverage their mobile web asset and develop a more immersive app platform to engage in 2-way communication with their customer base.

Omnego’s flexible platform architecture will deliver native app features as well as integrate with Scrubs & Beyond business assets to deliver:

  •         Integration to the Scrubs & Beyond e-commerce web site/shopping cart.
  •     Scrubs & Beyond can now push targeted offers to the app users which can be stored and used later for online, in-store or mobile redemption.
  •     Using Omnego’s platform generated Smart QR codes and URL’s across various channels; in-store, website, email and social media campaigns, allows Scrubs & Beyond to deliver offers direct to their mobile app users and as a mechanism that will be used to increase adoption of their mobile app.

The use of mobile offers has increased the rate of acceptance from between 12%-14.5% versus the 1%-5% acceptance rate typically seen when issued by email.

Said, Karla Bakersmith, President and Founder of Scrubs & Beyond, “ We started this business because we saw a need and decided to raise the bar of expectation. Adding a mobile app to our channel strategy is in keeping with this philosophy and allows us to leverage everything that Scrubs & Beyond has invested in, into one easily accessible, convenient mobile app. Already, close to 50% of customers who have downloaded the Scrubs & Beyond mobile app are engaging with it every month.”

“We are excited about the results Scrubs & Beyond is starting to see with their mobile app engagement”, stated David Thomas, CEO of Omnego. “ We look forward to implementing phase II with them and watching their engagement rates climb.”

About Omnego Inc
Launched in 2010, Omnego provides a white-label mobile app platform that empowers mobile engagement between businesses and their mobile users. Our patent-pending platform delivers advanced mobile marketing, engagement and wallet features as well as integrates with your key business systems. Mobile users can stay engaged with a branded mobile app offering relevant digital content that’s convenient, efficient and provides two-way conversation. The Omnego solution meets diverse needs providing loyalty marketers, digital agencies, direct marketers, payment gateway providers, member associations and companies in general, a broad range of tools for strategic mobile marketing. With the right mobile app solution businesses can drive new ways to acquire, retain and continually re-engage with their stakeholders in the mobile channel. With offices in the U.S and Canada, Omnego is the smart way to evolve your mobile channel vision, while communicating with customers and keeping them engaged.

About Scrubs & Beyond
Founded in 2000, Scrubs and Beyond caters to healthcare industry professionals and offers a wide range of top industry labels as well as a fashion forward private label collection. They currently operate 27 stores nationwide and their merchandise is available in store, through the Scrubs & Beyond catalog, online, or via the Scrubs & Beyond mobile app. Scrubs and Beyond fills a need for health care professionals looking for an enjoyable shopping experience that provides value, exceptional service, quality and selection.