Happiness in Numbers: New Report Finds Multi-Unit Franchise Operators More Satisfied

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Franchise Business Review names Top Multi-Unit Brands

When it comes to running a franchise business, the more you own, the happier you may be, says a new report out from Franchise Business Review.

The report looks at the franchisee satisfaction of more than 6,600 multi-unit franchisees from more than 300 franchise companies to determine the best brands for multiple-unit ownership. Franchise Business Review’s research shows that franchise operators who own more than one unit within a brand tend to be more satisfied overall than single-unit

“We’re not surprised to see higher satisfaction among multi-unit owners because profitability can play a big part in satisfaction, and multi-unit operators tend to be more profitable.” said Franchise Business Review president Michelle Rowan. “What is surprising is the multi-unit operators we surveyed rated their systems higher on every question of our survey and in every category—training and support, leadership, marketing and advertising, communication, and technology.”

To compile the data for this report, Franchise Business Review invited all North America-based franchise companies to participate in a free franchisee satisfaction study. All active franchisees within the participating system were given the opportunity to answer questions ranking their franchise in the areas of financial opportunity, training and support, leadership, operations and product development, core values (e.g., honesty and integrity of franchisor), general satisfaction, and the franchisee community. Data from franchisees who own three or more units within the same brand were analyzed to form the basis of Franchise Business Review’s new report and to name the top brands for multi-unit ownership.

The list of top companies (50 in all) includes Sotheby’s International Realty, CertaPro Painters, Snap-on Tools, 1-800-GOT-JUNK?, and Auntie Anne’s, to name just a few. The full report and list of Top 50 Multi-Unit Franchises are available at http://www.FranchiseBusinessReview.com.

Multi-unit ownership has always been common among food franchisees, which benefit greatly from establishing economies of scale, but multi-unit franchising has become hugely popular with all types of franchisors and franchisees in recent years because of the many benefits that come with size. Prospective and existing franchisees recognize the significant revenue potential in owning three or more units, and franchisors usually find it is easier to manage these relationships (partly because multi-unit owners tend to be more satisfied).

“Owning multiple stores within the same brand makes a lot of sense for the right business person, but it also involves a bigger investment and more risk, especially early on,” Rowan said. “People considering a multi-unit investment must do even more due diligence than single-unit candidates to determine if a brand can properly support them and if the culture is the right fit.”

Franchise Business Review’s report is designed to help prospective franchisees research multi-unit franchise opportunities, and it looks closely at the factors that make a brand a good choice for multi-unit ownership. The 50 franchises featured in the report have a proven track record for growing and supporting successful multi-unit owners.

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270.

Visit http://www.FranchiseBusinessReview.com for more information.

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Molly Rowe
Franchise Business Review
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