Pay It Forward Uses New Web Features to Stand Out In a Quickly Growing Market

Pay It Forward announces their unique "round-up" feature, which allows customers to make additional donations while shopping.

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Generation Give

Apparel for World Change

Our website is set up to empower our customers. It is extremely important to us that they have the power to select which charity to support, but also the level of support (financially).

Indianapolis, IN (PRWEB) March 21, 2013

Pay It Forward, a charitable clothing company, is using its line of inspirational t-shirts to educate the next generation of donors and is raising money for some much needed causes in the meantime. Traditional fundraising efforts focus on events to attract new donors, PIFs approach is to connect potential donors to a charity by first identifying what its customers are passionate about. This approach allows PIF to tap into the customer passions and avoids them from having to convince would-be donors that one cause is better than another.

Pay It Forward really does take the world of socially responsible clothing to a whole new level. They are not the first to come up with a line of t-shirts that raises money for charity, but they are the first to do it in a way that intentionally aligns with the future of philanthropy. What sets PIF Apparel apart from the growing number of socially responsible companies is their commitment to educating their customers about the importance of “smarter” giving.

The PIF vetting process to partner with charities requires each of its partners to have an exceptional financial rating with Charity Navigator. The idea behind this requirement is to help teach customers to selectively give to organizations that are committed to using their resources for making a difference, rather than growing a brand. Ultimately more financial resources to the cause will mean a faster impact on the end goal of the non-profit.

PIF has also recently introduced a “round-up” feature into their online shopping experience. This unique feature allows customers to round-up their sale to whatever price they desire. PIF then donates 100% of all round-up money to the charity that the customer has selected. PIF founder, Matthew Moses has stated, “Our website is set up to empower our customers. It is extremely important to us that they have the power to select which charity to support, but also the level of support (financially).”

In addition to offering a variety of shirts, Pay It Forward also offers a variety of charities for customers to support. The company currently represents more than a dozen different non-profit organizations that are eligible to receive a portion of every item sold. All of the organizations represent a different cause which aligns with the PIF mentality of letting the customer decide what they are passionate about, rather than trying to sell any one charity over another.

It is still too early to tell whether or not PIF is going to be a huge success; the company has only been around for a few months. However, their product is already getting rave reviews from customers and the company is starting to gain traction through social media. In summary, PIF Apparel is definitely worth checking out for any would-be philanthropist, or those just looking to make a difference with what they wear.


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