Web design is important on a number of levels, it’s the first impression a company makes and it is a reflection of the brand.
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Toronto, Ontario (PRWEB) March 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its tips for helping small- and medium-sized businesses avoid the most common web design mistakes.
According to the experts at Numero Uno Web Solutions, the Internet has created an equal playing field where small- and medium-sized businesses can compete with the world’s largest brands. While that opens up a company’s potential target audience, it also highlights the need to design an effective web site that is engages potential clients, reflects the brand’s image, and is easy to navigate and interact with.
“Web design is important on a number of levels, it’s the first impression a company makes and it is a reflection of the brand; it needs to connect with potential customers and help them make e-commerce decisions,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions.
With that much at stake, it’s important that small- and medium-sized businesses avoid some of the most common web design mistakes, say the experts.
According to the Numero Uno Web Solutions’ top tips, many small- and medium-sized businesses fail to consider how navigation impacts a visitor’s experience. In English, people read from left to right, top to bottom. When they click on a site, they will naturally look to the top left corner. A web site that is difficult to navigate could leave the impression that the business is disorganized. People visit a site and look for specific information; make sure it’s easy for visitors to find the business name, logo, and relevant information.
“To engage customers, web sites need to include a clear call to action that leads users to do something. Are they there to buy a product, contact you, register for a webinar, or download a free e-book? Call to action commands are a great way to connect with a user, address their needs, and promote the brand’s business goals,” Reuter adds.
The Internet marketing experts note that when thinking of ways to turn visitors into repeat customers, many small- and medium-sized businesses overlook how color can impact a visitor’s experience. Colour is important because it affects the way people feel and react to a web site and brand. Colour can also create visual interest, and it can help direct the flow of the page and the user’s attention.
To avoid some of the most common web design mistakes, small- and medium-sized businesses need to find an expert search engine optimization (SEO) and search engine marketing (SEM) company to help them create a site that combines form and function, increases brand awareness, and is search engine-friendly. The experts at Numero Uno Web Solutions can help businesses design their web sites with a clear plan in mind, to create a site that resonates with audiences and meets a brand’s conversion goal.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).