(PRWEB) March 29, 2013
Tobias Nergarden, CEO of The Real Estate Marketing Insider, released this week’s edition of their Weekly Spotlight feature, showcasing a professional in the real estate world with potential to change the industry. This week’s feature focused on Donald Van Dyne, principal of JABIN software, for developing new software that helps streamline real estate sales and marketing transactions between clients and realtors.
Van Dyne’s new software, as reported in the Chelmsford Independent, is called iGOfsbo, and is designed specifically for real estate professionals. The software is designed to streamline the process of preparing, marketing, and selling a listing. Users of iGOfsbo enjoy comprehensive presentation of information about the property as well as the seller’s timeline and parameters. In addition, the software enhances direct communication between the seller and the buyer, while allowing the realtor to moderate. The “fsbo” in the name stands for “For Sale By Owner,” and is a direct nod to Van Dyne’s intentions to help empower homeowners to sell their property without relying exclusively on the realtor for marketing or client interaction.
Realtors will always be needed to help negotiate the legal ins and outs of home sales, so there’s no need for professionals to feel threatened by innovations like iGOfsbo. In fact, realtors in many markets can use services like these to empower their clients and help get their property listing more traffic and publicity. Realtors looking to facilitate vacation rental by owners or sale of existing properties can recommend services like iGOfsbo, which help the seller take charge of marketing their property. Services like iGOfsbo could help realtors market their property listings more efficiently, and the impact this Local Spotlight focus could have on the market makes it an important product to watch.
The Real Estate Marketing Insider and CEO Tobias Nergarden announced the publication of this week’s Local Spotlight feature, showcasing a small-market real estate professional with big ideas. This week’s feature shed light on new software for real estate by a Chelmsford, Mass., developer that directly connects buyers and sellers.
About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is a La Jolla, Calif.-based online magazine specializing in the real estate market. A prime resource for realtors and homeowners, the Insider provides breaking news, analysis, and trend forecasts.