Nitrogram just got Stronger with Improved Analytics & Engagement Capabilities

Brands can boost their Instagram marketing and community management by engaging in meaningful ways with their fans.

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Nitrogram is the Advanced Analytics and Social Media Marketing Platform for Instagram

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Nitrogram helps brands make sense of and better leverage the millions of photos shared on the social network everyday.

London, England (PRWEB) March 26, 2013

The all-in-one Instagram marketing suite Nitrogram just got an update that makes it even easier to leverage Instagram for business.

With detailed reports on audience growth, audience geography, engagement and the ability to identify tags that are relevant to their products and services and influencing contributors posting on them, brands now have a unique platform to professionally fine-tune their content and engagement strategy on Instagram.

The importance of user generated content that can help increase brands’ presence on Instagram is central to Nitrogram. An analysis of the #chanel Hashtag with Nitrogram identifies Kim Kardashian as the author of #chanel’s most liked photos, all featuring their jewelry and bags. As the 3rd most followed user on Instagram, Kardashian has a great reach on the photo sharing network. But she isn’t alone, as other influential bloggers and individuals take to sharing about their favourite products on Instagram. Even though Chanel has yet to officially join the platform, 150k photos were posted over the past month with the #chanel hashtag, totaling 7.4 million likes. It’s Instagram communities like these that Nitrogram’s reports can help uncover and better reach out to.

Brands have started leveraging this opportunity in earned media through photo contests, up to 50 of which are launched daily on Instagram. Nitrogram also helps brands manage their contests from start to finish, keeping track of submissions and analysing their impact.

After having reached the important milestone of 100 million active users in February 2013, Instagram is confirming its importance as a stand-alone platform that brands and digital professionals need to pay attention to. Nitrogram helps them make sense of and better leverage the millions of photos shared on the social network everyday.


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Attachments

Engagement on photos with the #chanel Hashtag on Instagram The Engagement Report showed by Nitrogram on #chanel

Nitrogram's Engagement Report show the Likes and Comments received by the photos posted on #chanel


Top contributors who shared photos with the #chanel Hashtag on Instagram Top Contributors on #chanel showed by Nitrogram

Nitrogram's Top Contributors Report shows the most influential Instagrammers on a Hashtag


Content Report of #chanel showed by Nitrogram Geographical data about photos shared on #chanel showed by Nitrogram

The Content Reports show geographical information about photos shared on a Hashtag or by a User, as well as the most used filters.


Nitrogram is the Advanced Analytics and Social Media Marketing Platform for Instagram Nitrogram Logo

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