We’ve already seen and heard such a positive reaction from the Lancaster community that we (RODA marketing) and our investors knew we had to keep this thing moving forward. So, that’s exactly what we decided to do!
(PRWEB) March 26, 2013
Since launching in October 2012, Things To Do, Lancaster, PA (TTD) has seen growth that out-paced initial predictions. Created by Roda Marketing, TTD is a website (http://www.thingstodolancasterpa.com) that serves residents and visitors of Lancaster County. The site is an essential guide to upcoming Lancaster PA events and can’t-miss attractions, restaurants, and family activities.
User response to TTD has superseded preliminary expectations. In the six months of its existence, feedback received has been overwhelmingly positive. Visits to the site outperformed projections, and the engagement on Facebook (http://www.facebook.com/thingstodolancasterpa) has been robust. The most requested feature, gathered from user feedback, was a website enhancement for mobile viewing. TTD listened, and is currently approaching the launch of a mobile-forward site, which is optimized for handheld devices, such as iOS, Android phones and tablets.
In addition to a mobile-forward design, the user feedback also suggested increasing the upcoming events listings. TTD is seeking to become the leader in events listings among Lancaster County websites and publications. To do so, TTD has restructured the website, with a foundation in upcoming events. These events will be searchable by numerous categories, including venue and type of activity. Venues are encouraged to promote their events through the TTD events page, and have the ability to upload their events for easy publication.
Expanded social media engagement:
After a steady period of increased following, the TTD Facebook page has enjoyed a recent explosion in ‘Likes’, with over 1000 of them coming in the past six weeks. Facebook is a vital tool that captures the attention of users, who more and more receive their news through the social platform. Heavy posting frequency has kept TTD at the forefront of user’s daily News Feed. Demand has compelled TTD to expand its social media activity. During this expansion, TTD will maintain its focus on Facebook, but will also be offering unique content through Pinterest, Twitter, and Instagram.
Users can find TTD at @TTDLanc on Twitter and Instagram, and (pinterest.com/ttdlanc) on Pinterest. TTD will also employ the social media hashtag #ttdlanc for general purpose posts on Twitter and Instagram.
With a new website and an expanded social media engagement, TTD has also updated their brand identity. In keeping with the prior up-beat character, TTD will be revealing a new logo and color palette that is both pleasant and iconic. The TTD brand will gain visibility through broad implementation of the logo – on the website and social media platforms, t-shirts and stickers, as well as window decals on ‘TTD Certified’ businesses. TTD is actively seeking businesses to enroll in the ‘TTD Certified’ program.
When TTD was formed, it benefitted from an initial cash investment to secure basic functions of the service, such as branding, creation of a new website, search engine optimization (SEO) for keywords like “Lancaster PA Attractions,” and a dynamic Facebook campaign. This month, TTD is excited to announce a secondary cash infusion to further expand upon these basic utilities. The Lancaster community has embraced TTD, and this second round of investment will further develop the relationship. TTD is energized by a small yet powerful team of dedicated, creative professionals and sales staff, giving investors the confidence to infuse more capitol, thus ensuring further reach of the TTD service.
Owner of TTD, Matthew Roda, excitedly explains, “We’ve already seen and heard such a positive reaction from the Lancaster community that we (RODA marketing) and our investors knew we had to keep this thing moving forward. So, that’s exactly what we decided to do!”