Central Islip, NY (PRWEB) March 29, 2013
On March 29, nationwide car wraps manufacturer JMR Graphics comments on an article by Bdaily, which discusses the ROI advantages of vehicle graphics in advertising.
According to Bdaily, the idea of advertising with vehicle graphics is often overlooked with the availability of other advertising options and price factors.
Representative TJ Pannell from JMR Graphics, a nationwide car wraps manufacturer, says vehicle wraps get tossed to the side when determining an advertising budget because it’s an upfront payment. “Usually advertisers are weary about vehicle wraps because the payment is up front and it could be expensive,” he says. “However, it could be very lucrative in the long run, even more so than regular stationary billboard advertising.”
Depending on your location and time of day, thousands of people could see your advertisement when driving around busy streets, Pannell says. “You can really increase the number of people that see your ad because it’s always out in the open,” he says. “Unlike a stationary billboard, car wraps are infinitely mobile and you can control when and where they are displayed, including different states.”
Pannell also says there is more potential to be creative with vehicle advertising. “More people are going to look at a vibrantly colored vehicle graphic than just a tall billboard on the side of the road,” he says. “I think more people have grown accustomed to billboards and hardly even look at them anymore. Vehicle graphics are kind of in your face. When you’re driving and you’re stopped at a light, you can read everything on the back of someone’s car, rather than scan a billboard when you drive past.”
Standard billboards can also be subject to more regulations than vehicle graphics depending on the state, Pannell says.
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.