Cambridge, MA (PRWEB) March 27, 2013
dwinQ, a Cambridge based experiential social media company, officially released it's latest product - Social Media BuzzWall at the 2013 Geneva Motor Show. BuzzWalls display the real-time activity generated by branded social media posts via Twitter #hashtags, @handles, twitpics, and Facebook posts, comments, likes, and images.
As guests are interacting with Photobooths, Roving Photographers, Gaming Stations, Like and Share Boxes and Kiosks, social posts are automatically being generated and shared. BuzzWalls display the social buzz that on-site guests are generating in real-time, and off-site guests can join in using the #hashtag, comments, and likes. The display panel can be customized with branding for the Client and interstitial videos between posts (see video).
“We think of BuzzWalls as the glue that ties together the social engagements at your event. People enjoy interacting with the on-site engagements and getting the instant feedback from friends on Facebook and Twitter. Showing that activity on a large digital display at events adds to the sense of participation. There is energy in seeing the results of participation that creates more excitement on-site and generates social proof among guests encouraging even greater participation,” explains dwinQ CMO, Bret Kinsella.
The Social Media BuzzWall is easy to set-up, and is customizable depending on the needs of the client. BuzzWalls can be placed strategically at an event to encourage foot traffic, interest, and interaction.
dwinQ transforms event guests into social media brand champions for the world’s leading event and sponsorship marketers. dwinQ leverages fun guest interactions to automatically generate social media posts delivering endorsed brand impressions, and social media product placement. dwinQ, based in Cambridge, MA has activated some of the world’s largest event venues with social media and photo sharing including golf’s U.S. Open, the Olympic Games, Paris and Geneva Motor Shows, America’s Cup, Formula One and six ski mountains operated by Vail Resorts. Like us on Facebook: facebook.com/dwinq and on Twitter @dwinQ.