Morse Data Announces that Six Shopping Cart Enhancements are Now Live

New enhancements to ERP real-time shopping cart will help Internet retailers increase sales and improve customers’ buying experiences.

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InOrder ERP Software

InOrder ERP Software

We developed InOrder specifically for mid- to large-sized Internet retailers, multichannel merchants and fulfillment solutions providers who want a rock-solid ERP system that can handle thousands of orders a day – without the ‘Big ERP’ price tag.

Dover, NH (PRWEB) March 28, 2013

Morse Data Corporation, developers of InOrder Enterprise Resource Planning (ERP) software, has announced six new enhancements to its real-time Web shopping cart are now live. With the updated software, Internet retailers and multi-channel merchants can use significantly enhanced cross-sell and up-sell opportunities to increase product sales, manage web content, allocate stock more accurately while shoppers are browsing, as well as allow price quotes using a web shopper’s most recent web order, substitutions to honor special prices, and soft logins.

With the cross-sell/related items enhancement, users can add additional groups of related items to a specific SKU, with each group displaying on a rotating carousel. These groups may include items relating to previous purchases, wish lists, loyalty awards, special searches, web specials, and other groups defined by cross-selling types – an enhancement that rivals the functionality of top consumer catalog sites.

Content management provides users with unlimited user-defined fields, and a WYSIWYG tool that allows them to easily manage HTML content for the web site. A link helps images to be easily uploaded, and user defined snippets of common HTML are available with the click of a button. This new tool provides the added benefit of allowing users to view the entire contents of longer fields, simplifies HTML editing, and keeps small text edits simple.

Also with this release, web shoppers can browse and add items to their carts without stock being allocated until the shopper checks out. The shopping cart also gives price quotes using a web shopper's most recent web order, and allows pre-defined product substitutions to honor special prices. All of these enhancements provide a win-win: shoppers get a better experience and InOrder users can increase sales while maintaining tight inventory controls.

“Our continual goal,” says Matthew Grandt, Morse Data Senior Software Architect, “is to ensure our customers can provide their customers with a more convenient and personal online shopping experience – as well as ensure our customers’ inventory is up-to-the-minute accurate no matter which sales channel is used. We developed InOrder specifically for mid- to large-sized Internet retailers, multichannel merchants and fulfillment solutions providers who want a rock-solid ERP system that can handle thousands of orders a day – without the ‘Big ERP’ price tag. We’re very excited about these new enhancements.”

Soft logins, another major enhancement to the March release, allows web customers to be remembered across sessions. When a customer logs in to the site, the customer’s information is saved in a cookie. When the customer returns to the site in a new browsing session, the customer’s name is displayed, and the current shopping cart is retrieved and used as the session’s current shopping cart without requiring the customer to log in. When the customer attempts to access any sensitive information (My Account pages, Address book, etc.) or to checkout, the customer is prompted to log in to the site.

About Morse Data Corporation
In business since 1975 and headquartered in Dover, NH with technical offices in Orland Park, IL, Morse Data Corporation offers InOrder, a real-time, tightly integrated, single database ERP system for multi-channel merchants, Internet retailers, publishers, and fulfillment solutions providers. The company is a certified Microsoft Small Business Specialist. To schedule a demonstration, call 888-667-7332 or visit http://www.getinorder.com.


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