New York, NY (PRWEB) March 27, 2013
The Yatra Collection will showcase its classic designs and unveil its newest pieces at a series of shows along the East Coast this spring.
“Many of these shows are fundraisers and really get at the heart of our drive to promote fashion with a social mission,” said Rati Bahadur, who worked with Gayatri Khosla to co-found the Yatra Collection, an independent fashion label featuring an artistic line of India-inspired apparel and accessories.
Yatra collections – India inspired apparel and accessories – pay homage to the India of Khosla and Bahadur’s grandmothers, but with a contemporary edge.
Yatra, in Hinduism and other Indian traditions, means journey, or procession. And that’s what the collection has been for Khosla and Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring.
The newest pieces in the Yatra Collection – sari-inspired shirts, embroidered tunics, handmade jewelry and more – will be unveiled at these shows. Both women recently returned from their latest trip to India, where they worked directly with the artisans who make each item in the collection by hand.
The clothes represent the vibrancy of everyday India. Khosla and Bahadur do not decide on a color palette until they travel to India and absorb the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.
The current line includes, among other pieces, hand beaded tunics, hand dyed stoles with suede fringe, hand crafted jewelry and stoles detailed with the borders of heirloom saris.
“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Khosla. “This is fashion with a social mission.”
ABOUT THE YATRA COLLECTION: WOMEN WITH A MISSION
Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
Learn more about the Yatra Collection at http://yatracollection.com/