New York, New York (PRWEB) March 28, 2013
On March 13th, Google announced the demise of Google Reader, the free service that allows its users to keep track of their favorite blogs' recent posts in one place. This follows the discontinuation of another popular feed manager, Feedburner. Thus, millions of bloggers are left to figure out a way to keep their content in front of their readers, hoping they're tech-savvy and interested enough to transfer their feeds to another service.
However, email marketing service Mad Mimi offers an effective alternative. An RSS to Email feature allows businesses and bloggers to share their content with subscribers and maintain control of their distributions.
RSS to Email automatically converts blog posts into the form of an email for subscribers. The blogger uses a webform to collect email addresses. Then, Mad Mimi checks the blog hourly, daily, weekly or monthly and converts all new blog posts into an email and sends it to the subscribers.
Recently, Dean Levitt, one of Mad Mimi's owners, shared six reasons the RSS to Email feature is an effective alternative to feed managers :
List Ownership - A list of contacts gathered through a web form belongs to the site owner. Ownership and distribution isn't affected by the coming and going of other web applications.
Branding, Design and Content Control - Mad Mimi's RSS to Email feature enables the user to create a branded framework for the RSS feed. Readers will see familiar logos and colors when they open the email.
Everyone Has Email, Not Everyone Uses Feed Managers - Using email to stay in touch, rather than a feed manager, equals universal accessibility.
Grow Subscribers Everywhere - Posting webforms on websites and Facebook or sharing web forms' URLs on Twitter means readers don't have to visit a blog first to sign up. This grows readership across channels.
More Communication Options - RSS To Email also allows bloggers to communicate with their audience through more than just blog posts.
Analytics - Being attuned to readers' habits via statistics makes targeting content that much easier.
It's important to maintain control of content distribution and blog audiences for greater reach and longevity. Rather than just an alternative, RSS to Email is an upgrade from traditional feed managers because the content creators can easily control the distribution of their branded content.
Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi. Check out Mad Mimi’s gallery and see what other small businesses are doing with their email newsletters. In the meantime, keep in touch by following @MadMimi on Twitter, checking in on Facebook and keeping up with Mad Mimi news at http://blog.madmimi.com. For design ideas peruse Mad Mimi’s Pinterest page.
About Mad Mimi
Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.