Following fifteen years of bare legs; baby boomers and a new generation of women are craving hosiery that enhances their legs and gets them noticed.
Los Angeles, CA (PRWEB) March 28, 2013
Mannfolk PR announced its representation of Leg Luxury as the patterned tights and leg accessories brand’s official public relations consultant. Recently launched in Macy’s stores, Leg Luxury hosiery is poised to become the “must-have” accessory for women. Mannfolk PR outlines a strategic press campaign aimed at Leg Luxury’s target market that spans a broad demographic.
Hallie Peterson, Leg Luxury principal, predicted the revival of the pantyhose industry. According to Hallie, “Following fifteen years of bare legs; baby boomers and a new generation of women are craving hosiery that enhances their legs and gets them noticed. I conceived Leg Luxury to deliver exactly that through improved design, materials and technology.” Mannfolk PR will underscore these features in Leg Luxury’s press campaign while promoting the line’s seasonal items, along with its existing collections of open weave, designer sheers, and patterned opaque tights.
About Leg Luxury
Hallie Peterson launched Leg Luxury in 2009 after a Google search revealed five million people per month searching for “pantyhose.” As an entrepreneur and an experienced marketer, Peterson followed her instincts and researched manufacturers and suppliers in the U.S. and abroad. By listening to her customers, ferreting out unique designs and working with established suppliers, Peterson has created an upscale "best designs and best quality" line that has been well received by the market. Leg Luxury is sold at boutiques throughout North America and launched at Macy’s in 2012. Attaining EDI Compliance, as well GS1 and UPC Certification, Leg Luxury is committed to continually creating unique products that make tights a “must have” accessory for women.
About Mannfolk PR
A leading luxury lifestyle boutique pr agency, Mannfolk PR has been responsible for helping launch acclaimed international lifestyle, fashion, and cosmetic brands. Along with their strategic mix of product placements in all media platforms, Mannfolk PR also stages various special events including media lounges and fashion show production. As a full-service boutique PR agency specializing in personal hands-on dedication and dependable one-on-one service, each account receives individualized campaigns designed specifically to suit their individual PR and marketing needs.