Sharon, MA (PRWEB) March 29, 2013
Five trends representing the new frontier for business-to-business (B2B) marketing are identified in a new management brief from Tiziani Whitmyre, Inc. The brief, “Five Business-to-Business Marketing Trends to Watch in 2013,” is available to download from http://www.tizinc.com/white-papers/b2b-marketing-trends.
“During 2013, business-to-business (B2B) marketers will be confronted by new opportunities too great to be ignored. We see five trends that will offer exciting potential for those who harness their power,” said Rick Whitmyre, Tiziani Whitmyre, Inc. president, and author of the brief.
In the brief, Whitmyre identifies and discusses the five business-to-business marketing trends as including:
1. CMOs master new skills
2. Revenue generation emerges
3. Brands become publishers
4. Mobile is must-do
5. Lead nurturing grows up
“At Tiziani Whitmyre, we’re aggressively leveraging these new directions to support our clients’ marketing programs,” Whitmyre said. “We have seen remarkable results as companies have begun to implement these approaches.”
To download the management brief, “Five Business-to-Business Marketing Trends to Watch in 2013,” visit http://www.tizinc.com/white-papers/b2b-marketing-trends.
The brief is the latest publication in the agency’s “Strategic Marketing Series” of management briefs and white papers. To view the series, visit http://www.tizinc.com/white-papers.
About Tiziani Whitmyre
Tiziani Whitmyre, Inc. (http://www.tizinc.com) is a Boston-area-based marketing services agency that builds brands, generates sales leads, and delivers an ROI that maximizes the payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations and social media, advertising, direct marketing, graphic design, and corporate branding strategy.