(PRWEB) March 31, 2013
Transcend launched a new brand initiative while exhibiting for the first time at LeadsCon, a biannual conference for vertical media and direct response marketing that took place in Las Vegas March 19th – 20th.
The refreshed brand image and messaging transforms the look and feel of Transcend’s corporate logo, online presence, marketing material and trade show exhibits. For Transcend, the new branding effort was undertaken to reflect the company’s evolved goals and capabilities since it began in 2009.
The company tasked agencies Noonan Creative Group and Digital Impulse in designing its new visual identity and creating a concise message that will resonate with potential clients and partners. The new logo is simplified with the previous moniker Transcend Media shortened to Transcend, and reflects the company’s updated color scheme. Transcend’s new tagline - “interactive customer acquisition” – expresses the focus of its offerings. The company also shifted its messaging to articulate the three core services it provides – student enrollment, customer acquisition and call center solutions.
Transcend expressed excitement about the chance to promote its refreshed branding while a first time exhibitor at the LeadsCon event, which has showcased the premier companies in lead generation, online direct response, and engagement advertising since it started in 2007.
“After a few years of tremendous growth, it was important for us to define who we are as a company and the core services that make Transcend stand out from the crowd,” said Greg Loeffelholz, VP of Marketing & Business Development. “For that reason, LeadsCon was the perfect place to launch our new corporate branding initiative which offers a clear and concise picture of our core competency, helping brands acquire customers through an interactive marketing platform that is transparent, low-risk, and performance-based.”
In addition to rolling out its new branding initiative, Transcend joined over 1,400 companies and 3,000 marketing professionals at this year’s LeadCon to foster new relationships, stay atop trends and share insights with other industry leaders. Over the two-day event, many visitors stopped by Transcend’s booth, displayed at the Mirage Hotel & Casino, and praised the company’s fresh new look and streamlined message, said Loeffelholz.
“We received great feedback on our new branding from current and prospective partners and clients,” said Jason Nauman, CEO of Transcend. “I think the launch at LeadsCon has helped to position the company for continued growth in 2013.”
Founded in 2009, Transcend is an interactive marketing company helping clients with customer acquisition, student enrollment and call center solutions. Transcend identifies and qualifies sales leads in order to connect engaged customers to clients in the education, insurance, home services, legal and finance sectors. Transcend is headquartered in Boston, Massachusetts with offices in Florida and New York. Learn more at http://www.transcendmedia.com.