To learn how the whole podcast works in terms of the backend, the hosting, the distribution, it would probably take you maybe two to three days at most. There are technicalities in setting up the whole structure..
Melbourne, AU (PRWEB) April 20, 2013
The Multimedia Marketing Show with Jake Hower recently released a podcast interview of Terry Lin on how he became an e-commerce guru and how others can start their own podcast show.
Hower started by asking about how Lin got started with his podcast show Build My Online Store.
“The idea came from Mixergy, which is very tech focused where you have the startup guys, and you have people that do SaaS software. It’s all over the place, and so I thought, ‘Okay, if Andrew Warner can take this model and make it so big, why can’t I just focus it on something more narrow like e-commerce, that still has a lot of room for growth in the future too,'” said Terry Lin.
Hower then asked Lin to go over a step-by-step process on how listeners can set up their own podcast show.
Lin had already mentioned that the first step was testing whether or not there is a market big enough to serve with the podcast show. He then followed with:
“The next step was just figuring out how podcasting actually works. Basically, a podcast is a like a blog RSS, but it’s audio. You subscribe to it either in iTunes or on a Google reader, and it automatically downloads through the feed. To learn how the whole podcast works in terms of the backend, the hosting, the distribution, it would probably take you maybe two to three days at most. There are technicalities in setting up the whole structure, but just to get your head around everything, it would probably take a day or two,” said Lin.
The step after that is figuring out the topics that the show will cover.
“My show was on e-commerce so I wanted to find store owners to interview. Basically, I knew I was going to go with the interview format because really, the guest is who has the knowledge and who has the nuggets to share with the audience,” said Lin.
Marketers who want to learn more tips and tricks about setting up their own podcast show and connecting with influencers can listen to the full interview at mshow.co/lin.