Loyalty 360 Announces Partnership with National Restaurant Association

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Loyalty 360 Members Support Thought Leadership Content for National Restaurant Association Audience

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Understanding what drives loyalty and how to replicate it throughout an operator’s customer base is critical for success. - Julia Kanouse, National Restaurant Association

Loyalty 360 – The Loyalty Marketer’s Association, has announced a partnership with the National Restaurant Association whereby thought leadership content will be shared among the Association’s membership.

Erin Raese, President of Loyalty 360, said she is delighted to be able to share insights from Loyalty 360 members with members of the National Restaurant Association.

“Customers are a restaurant’s most valuable asset, but a frustration among restaurant owners is that they don't have the time or resources to focus enough on their customers,” Raese said. “Understanding that, Loyalty 360 is here to provide quick tools, best practices and insights. The National Restaurant Association recognizes the importance of customers and the value Loyalty 360 content can bring to its membership.”

To help restaurant marketers augment their customer relationships, Loyalty 360 will share member-contributed content from industry executives and thought leaders. Best practice articles, videos, blogs, interviews, and white papers will cover a variety of topics including: customer experience, mobile marketing, social media, employee engagement and Big Data.

Content will also include Q&A’s with industry executives, customer-focused opinion articles, along with current restaurant trends and challenges regarding how to best use technology to gain data, insight, and customer engagement.

“In today’s marketplace – where everything is amplified through web and social channels – customer loyalty has a bigger impact on restaurant performance than ever before,” said Julia Kanouse, VP Strategic Marketing, National Restaurant Association. “Understanding what drives loyalty and how to replicate it throughout an operator’s customer base is critical for success. We have partnered with Loyalty 360 to bring relevant and actionable content and tools to our members that will help them drive engagement, and ultimately, higher returns.”

About Loyalty 360
Loyalty 360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

About National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 980,000 restaurant and foodservice outlets and a workforce of more than 13 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry's largest trade show (NRA Show May 18-21, 2013, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart, including the National ProStart Invitational April 19-21, 2013, in Baltimore, Md.); as well as the Kids LiveWell program promoting healthful kids' menu options. For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.

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