“Your customers are shopping in every channel these days, but one thing remains constant: they like to be rewarded for their loyalty,” Arthur Sweetser, chief marketing officer at 89 Degrees
Burlington, MA (PRWEB) April 01, 2013
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.
89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4, 2013. The Demandware XChange Conference is a highly anticipated annual event that hosts members of the extended Demandware community for an exchange of information, technical innovation and experiences that can be leveraged through the Demandware platform.
This session will focus on the benefits of creating integrated, cross-channel loyalty strategies that engage customers at every touchpoint with a seamless brand experience. By engaging with customers across channels, businesses can build the coveted 360° relationship that ensures loyalty.
“Your customers are shopping in every channel these days, but one thing remains constant: they like to be rewarded for their loyalty,” said Arthur Sweetser, chief marketing officer at 89 Degrees. “Loyalty programs are adding to the overall brand experience and social media are playing a role in this as well. Our conference co-presenters, 89 Degree clients Fila and Crabtree & Evelyn, are great examples of how to take advantage of today’s loyalty opportunity by delivering a cross-channel marketing experience that attracts customers and keeps them coming back.”
About Demandware XChange Conference
The Demandware XChange Conference is an invitation-only annual event hosted by Demandware for its clients, partners and employees. More than 700 members of the extended Demandware community will attend the Conference for an exchange of information, technical innovation and experiences that can be leveraged by all through our common platform. The Conference will feature keynote presentations from leading retail executives, industry luminaries and Demandware executives, as well as breakout sessions tailored for technical, merchandising and marketing professionals, and executive management.
About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill.