SEO is about getting a web site ranked as high as possible on different search engines. One of the foundations of SEO is keyword selection: terms or words that people enter into a search engine when searching for products.
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Toronto, Ontario (PRWEB) April 01, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for selecting the best long-tail keywords. Small- and medium-sized businesses wanting to drive traffic and rank higher on search engine results pages should ensure that long-tail keywords are part of their overall search engine optimization (SEO) strategy.
“SEO is about getting a web site ranked as high as possible on different search engines. One of the foundations of SEO is keyword selection: terms or words that people enter into a search engine when searching for products, services, et cetera. To rank higher in search engine results, it’s imperative that small- and medium-sized businesses use popular keywords that match the business’ content,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
According to Numero Uno Web Solutions’ top tips, when trying to “optimize” a web site, it is important that a business has a clear idea of the phrases and words people search for in its niche. Selecting generic keywords (one or two words) or those with a narrow focus will not necessarily help a brand get noticed.
The experts at Numero Uno Web Solutions state that, to become more discoverable by search engines like Google, small- and medium-sized businesses need to implement mid-tail and long-tail keywords. Mid-tail keywords are more specific and long-tail keywords (a combination of three to six words) are even more specific.
Because they are very specific, long-tail keywords can help small- and medium-sized businesses rank higher in search engines, say the experts. It also means less competition. Long-tail keywords can also help boost conversion (sales).
“Short-tail keywords are used by people looking to find general information. Specific long-tail keywords, on the other hand, are used by people who have generally done their research. While long-tail keywords will not translate into a lot of traffic, those who use long-tail keywords are more apt to purchase a product or interact with a site,” Iaboni notes. “While long-tail keywords can boost conversion, using long-tail keywords is not a standalone SEO strategy and should be part of a comprehensive SEO campaign.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).