Dana Point, CA (PRWEB) April 02, 2013
SimpleSignal, the leading cloud-based unified communications and collaboration (UC&C) provider for business, today announced a new explainer video that describes some of the key benefits and features of the SimpleSignal unified communications platform in a fun, cheery style.
“Describing clearly what SimpleSignal’s hosted PBX with video calling, advanced mobility, video conferencing and CRM integration can do for a business in about two and a half minutes was indeed a challenge,” said Donna Sudderth, Director of Marketing for SimpleSignal. “But thanks to our marketing team and creative partners, we distilled a lot of complexity and simplified it all into a refreshingly simple format.”
The video begins with a narrative on the confusion introduced by the widespread use of deskphones, computers and mobile devices like smartphones and tablets and how all these disparate technologies and services need to be unified to make businesses run better. The video then goes on to describe how SimpleSignal mobile integration empowers them all to act like one, adding advanced PBX, video calling, video conferencing and collaboration capabilities to all these devices, allowing people to work anywhere, anytime, on any device.
“It’s always a challenge to produce an overview video of a company’s capabilities without it looking cluttered or overproduced,” said Paul McQuade, SimpleSignal’s marketing and branding consultant. "Our goal was to explain SimpleSignal in a way that matches the personality of the company, which is about making work life simpler for businesses through the cloud, making them more efficient, and doing it in a fun and very different way from the traditional telcos that have dominated the market in the past.”
“We couldn’t be happier with the end result on this project,” said Dave Gilbert, CEO of SimpleSignal. “We needed to communicate what we do as succinctly as possible and there was a lot to cover and McQuade and his creative team worked through several iterations until we got it right. We have been getting great feedback from our channel partners and customers since we launched the video on our home page.”
You can view the new explainer video at http://www.simplesignal.com/explainer_video.php.
SimpleSignal is an enterprise hosted PBX and cloud-based Unified Communications service provider, delivering voice, video, and mobile communications to thousands of satisfied business customers globally. The company provides the most innovative and advanced mobile/video PBX capabilities in the industry, and is one of the first companies ever to extend video PBX telephony over iPads, iPhones, and Android mobile devices that can connect with any brand of video conferencing equipment. For more information, visit http://www.simplesignal.com, check out the company blog at http://www.simplesignal.com/blog, or connect at facebook.com/simplesignal and twitter.com/simplesignal.