Central Islip, NY (PRWEB) April 03, 2013
On April 3, nationwide vehicle wraps manufacturer JMR Graphics offers commentary on an article published by Biz Report detailing a new study suggesting outdoor advertising positively impacts consumer engagement in Europe.
According to Biz Report, a new CBS Outdoor International report found that 77 percent of European consumers have made a purchase or interacted with a company after seeing an outdoor ad last year. CBS’s Interactive Europe report surveyed over 5,000 consumers from six different countries. The study found that out of the 77 percent, 32 percent went online to find out more about the brand after seeing an online ad.
Representative TJ Pannell from JMR Graphics, a nationwide vehicle wraps manufacturer, says vinyl wrapping is a big part of the outdoor advertising industry. “Outdoor advertising is a whole realm of brand promotion that I think most people overlook,” he says. “Most of the focus is shifting online because that’s where people do their shopping. However, why not advertise to them out in the open when they are most likely to see it. That’s where the benefit of vinyl vehicle wraps stand out.”
Pannell says the report shows the importance of exploring other advertising options. “It’s rare to see such a success rate with a type of advertising strategy,” he says. “It just goes to show you that placing ads on cars is a good way to promote your brand and expand your outreach. Mobile advertising on cars can benefit your brand because it has a higher potential of being seen by consumers. The ability to drive anywhere increases your ability to advertise to more people and bigger areas.”
While the report only studied European engagement, Pannell says this could prompt more U.S. businesses to start advertising with vehicle wraps. “It could put some wheels in motion in terms of how valuable vinyl wraps can be for advertising,” he says.
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.